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All other things constant,goods will have more _____ demand if their price uses up a _____ proportion of a consumer's budget.


A) price-elastic;greater
B) unit-elastic;smaller
C) price-elastic;smaller
D) price-inelastic;greater
E) stable;greater

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The more narrowly a product is defined,the less elastic the demand for that product will be.

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Luis wonders why commercials appear more frequently at the end of a TV movie than at the beginning.Carol says that this pattern can be explained by the


A) share of the viewer's budget spent on TV watching
B) length of the adjustment period
C) cost of supplying additional minutes of the movie
D) high elasticity of demand for watching the end of a TV movie
E) availability of substitutes

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Exhibit 5-8 Exhibit 5-8    -Which of the following is not true in the range of the total revenue curve labeled A in Exhibit 5-8? A)  Demand is inelastic. B)  Total revenue is increasing. C)  Total revenue is positive. D)  Demand is elastic. E)  Demand elasticity decreases as total revenue increases. -Which of the following is not true in the range of the total revenue curve labeled A in Exhibit 5-8?


A) Demand is inelastic.
B) Total revenue is increasing.
C) Total revenue is positive.
D) Demand is elastic.
E) Demand elasticity decreases as total revenue increases.

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Along a linear demand curve,total revenue is maximized when demand is


A) elastic
B) inelastic
C) unit elastic
D) perfectly elastic
E) perfectly inelastic

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Demand for a necessity,such as food,is


A) both income and price inelastic
B) income inelastic and price elastic
C) income elastic and price inelastic
D) both income and price elastic
E) income elastic and perfectly price inelastic

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Suppose consumers spent $42 million on Christmas trees last year when the average tree cost $30 and this year spent $42 million when the average tree costs $25.Assuming nothing else changed,this data suggests that


A) consumers bought the same number of Christmas trees this year as last year
B) the price of Christmas trees stayed the same
C) total revenues to tree producers rose this year
D) the demand for trees is unit elastic
E) the demand for trees is inelastic

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Exhibit 5-20 Exhibit 5-20    -What is the price elasticity of supply between $10 and $20 on supply curve S in Exhibit 5-20? A)  0 B)  infinity C)  1 D)  2 E)  10 -What is the price elasticity of supply between $10 and $20 on supply curve S in Exhibit 5-20?


A) 0
B) infinity
C) 1
D) 2
E) 10

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Perfectly elastic demand curves are


A) downward sloping
B) upward sloping
C) vertical
D) horizontal
E) steep

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When the price of cookies increases from $1.50 to $2.00,the quantity demanded of milk decreases from 120 to 100 gallons.The cross-price elasticity is:


A) 11/7
B) -11/7
C) 7/11
D) -7/11
E) -9/13

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As consumers have a longer time period to respond,the demand for a product typically becomes more inelastic.

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The demand curve for a good that has many perfect substitutes in consumption is likely to be


A) upward sloping
B) steep
C) highly inelastic
D) horizontal
E) vertical

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The demand for wine is inelastic.In order for the "Vino for all" winery to increase revenues,they must:


A) Increase the price of wine
B) Decrease the price of wine
C) Increase the supply of wine
D) Decrease the supply of wine
E) Increase the demand for wine

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Dusty Rags,Inc.provides janitorial services to retail stores.Dusty had been charging $10 per hour and selling 400 hours of service per week at that rate.When he raised his price to $15 per hour,his customers cut back to 300 weekly hours of service.Which of the following is true?


A) Revenue went from $4,000 per week to $4,500 per week,indicating that the demand curve for his services must have shifted to the right.
B) Revenue went from $4,000 per week to $4,500 per week,indicating that the demand for his services must be elastic.
C) Revenue went from $4,000 per week to $4,500 per week,indicating that the demand for his services must be inelastic.
D) Revenue went from $400 to $300 per week,indicating that demand must be elastic.
E) Revenue went from $10 to $15 per week,indicating that demand must be inelastic.

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When quantity is measured in gallons,the price elasticity of demand for milk will be _____ the price elasticity when quantity is measured in quarts.


A) the same as
B) four times
C) one quarter
D) two times
E) less than

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Exhibit 5-20 Exhibit 5-20    -What is the price elasticity of supply between $20 and $40 on supply curve S' in Exhibit 5-20? A)  0 B)  infinity C)  1 D)  2 E)  10 -What is the price elasticity of supply between $20 and $40 on supply curve S' in Exhibit 5-20?


A) 0
B) infinity
C) 1
D) 2
E) 10

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Elasticity rises as price falls along a linear,downward-sloping demand curve.

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The total revenue curve that corresponds to a downward-sloping linear demand curve


A) slopes downward
B) slopes upward
C) is a horizontal line
D) first rises,then falls
E) first falls,then rises

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A 10 percent increase in the price of root beer causes a 5 percent increase in the quantity demanded of orange soda.This means that


A) root beer and orange soda are substitutes
B) root beer and orange soda are complements
C) the cross-price elasticity of demand is elastic
D) the cross-price elasticity of demand is equal to 2
E) the cross-price elasticity of demand is equal to -2

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Elasticity measures


A) whether a price increase causes quantity demanded to increase or decrease
B) the strength of an economy's tendency to recover from recession
C) the responsiveness of decision makers to changes in prices,income,or other variables
D) the profitability of investment in an industry
E) the long-run flexibility of prices in the economy

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