Question 1

Which social theorist argues that mass media should be studied in terms of the intentions of those who produced it, along with the interpretations of those who consume it?

Accepted Answer

A)  Marshall McLuhan
B)  Noam Chomsky
C)  Elizabeth Cole
D)  Stuart Hall

Question 2

Senior viewers tend to be more selective and focused on their television viewing than are younger viewers.

Accepted Answer

A) True 
 B)False

Question 3

What do sociologists call the process whereby the World Wide Web, television, telephone, and other communications media are blended into new hybrid media forms?

Accepted Answer

A)  media diffusion
B)  media imperialism
C)  media convergence
D)  media conglomeration

Question 4

By exposing various deviants and showcasing the police and the law, along with model citizens, the media reinforce cultural ideas about who is deserving of rewards and who is deserving of punishments.What does this accomplish?

Accepted Answer

A)  generating class conflict
B)  stimulating violence and aggression
C)  setting boundaries for normative behaviour
D)  merging fantasy and reality

Question 5

Compare and contrast mass media and face-to-face interaction.

Accepted Answer

Mass media and face-to-face interaction ...

Question 6

Which theoretical approach examines the ways that mass media contribute to economic inequality?

Accepted Answer

A)  functionalism
B)  conflict theory
C)  symbolic interactionism
D)  postmodernism

Question 7

Explain the influence of the printing press.

Accepted Answer

The printing press had a profound influe...

Question 8

Canadians spend more time watching television, listening to the radio, going to the movies, reading newspapers and magazines, playing CDs, and using the Internet than they do sleeping, working, or going to school.

Accepted Answer

A) True 
 B)False

Question 9

According to functionalists, the mass media encourage conformity by devoting attention to crime, criminals, and deviance.

Accepted Answer

A) True 
 B)False

Question 10

Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media.What are media engaged in when they take on this role?

Accepted Answer

A)  coordination
B)  entertainment
C)  social control
D)  socialization

Question 11

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life.According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?

Accepted Answer

A)  reading
B)  working out
C)  watching TV
D)  playing video games

Question 12

Who coined the term "global village"?

Accepted Answer

A)  Harold Innis
B)  Pierre Bourdieu
C)  Stuart Hall
D)  Marshall McLuhan

Question 13

What is the "new media frontier"?

Accepted Answer

The "new media frontier" refers to the evolving landscape of media and communication technologies that have emerged with the advent of the internet and digital platforms. This frontier is characterized by a shift from traditional forms of media, such as print newspapers, radio, and television, to more interactive, versatile, and user-driven forms of media, such as social media, blogs, podcasts, streaming services, and other online content.

Key features of the new media frontier include:

1. **Interactivity**: Unlike traditional media, new media allows for two-way communication and user interaction. Audiences can engage with content creators, share their opinions, and contribute to the content itself.

2. **Accessibility**: With the proliferation of smartphones and other internet-connected devices, new media is accessible to a vast number of people at any time and place, breaking down geographical and temporal barriers.

3. **Democratization of Content Creation**: New media platforms enable anyone with an internet connection to create and distribute content. This has led to a surge in user-generated content and has allowed voices that were previously marginalized or unheard to reach a global audience.

4. **Personalization**: Algorithms and data analytics allow for content to be tailored to individual preferences, creating a more personalized media experience for users.

5. **Convergence**: New media often blends different types of media and technology, leading to a convergence of text, audio, video, and interactive features all in one platform or piece of content.

6. **Economic Models**: The new media frontier has introduced various revenue models, including subscription services, freemium models, crowdfunding, and targeted advertising, which differ from the traditional advertising and subscription models of old media.

7. **Speed and Virality**: Information on new media platforms can spread rapidly, often going "viral" and reaching a massive audience in a short period of time.

8. **Data Collection and Privacy**: New media platforms collect vast amounts of data on user behavior, which raises concerns about privacy and the ethical use of this data.

The new media frontier is constantly evolving as technology advances and as society adapts to these changes. It presents both opportunities and challenges for individuals, businesses, and societies, including issues related to misinformation, digital divide, and the impact on traditional media industries.

Question 14

James and Andrew created an Internet application they called Shazam that will allow millions of people to download music for free without using a central server.What is this phenomenon indicative of?

Accepted Answer

A)  the growth of lateral disintegration
B)  evidence of media diffusion
C)  evidence of Internet democratization
D)  the spread of cultural colonization

Question 15

Tristan is passionately opposed to the installation of smart meters that monitor power usage in citizens' homes.If he wishes to influence more people to oppose this imposition, whom should he recruit to help him in his campaign?

Accepted Answer

A)  his friends
B)  his member of parliament
C)  the local media
D)  his union shop steward B

Question 16

What is media endorsement of capitalism, consumerism, and democracy an example of?

Accepted Answer

A)  convergence of media opinions
B)  divergence of media opinions
C)  authoritarian control of media
D)  national media standards

Question 17

From a sociological perspective, what are some of the positive and negative aspects of the growing concentration of media ownership and their vertical and horizontal integration?

Accepted Answer

From a sociological perspective, the gro...

Question 18

According to Edward Herman and Noam Chomsky, what mechanism subtly biases the news in a way that supports powerful corporate interests?

Accepted Answer

A)  advertising
B)  competitive reporting
C)  investigative reporting
D)  sourcing A

Question 19

James is excited to have contributed to the distribution of the first mass-media product in the Western world.What project did he assist in?

Accepted Answer

A)  the London Times newspaper
B)  the Bible
C)  Wesley's Book of Hymns
D)  The Great Military Strategists of Europe

Question 20

Despite some limitations, conflict theorists make valid points about the homogeneity of media messages when they focus on which of the following?

Accepted Answer

A)  war efforts
B)  core cultural values
C)  political parties
D)  social problems

Exam 18: Mass Media and Mass Communication

Which social theorist argues that mass media should be studied in terms of the intentions of those who produced it, along with the interpretations of those who consume it?

Correct Answer
verified

Senior viewers tend to be more selective and focused on their television viewing than are younger viewers.

Correct Answer
verified

What do sociologists call the process whereby the World Wide Web, television, telephone, and other communications media are blended into new hybrid media forms?

Correct Answer
verified

By exposing various deviants and showcasing the police and the law, along with model citizens, the media reinforce cultural ideas about who is deserving of rewards and who is deserving of punishments.What does this accomplish?

Correct Answer
verified

Compare and contrast mass media and face-to-face interaction.

Correct Answer
Answered by ExamLex AI
Mass media and face-to-face interaction ...
View Answer

Which theoretical approach examines the ways that mass media contribute to economic inequality?

Correct Answer
verified

Explain the influence of the printing press.

Correct Answer
Answered by ExamLex AI
The printing press had a profound influe...
View Answer

Canadians spend more time watching television, listening to the radio, going to the movies, reading newspapers and magazines, playing CDs, and using the Internet than they do sleeping, working, or going to school.

Correct Answer
verified

According to functionalists, the mass media encourage conformity by devoting attention to crime, criminals, and deviance.

Correct Answer
verified

Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media.What are media engaged in when they take on this role?

Correct Answer
verified

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life.According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?

Correct Answer
verified

Who coined the term "global village"?

Correct Answer
verified

What is the "new media frontier"?

James and Andrew created an Internet application they called Shazam that will allow millions of people to download music for free without using a central server.What is this phenomenon indicative of?

Correct Answer
verified

Tristan is passionately opposed to the installation of smart meters that monitor power usage in citizens' homes.If he wishes to influence more people to oppose this imposition, whom should he recruit to help him in his campaign?

Correct Answer
verified
B

What is media endorsement of capitalism, consumerism, and democracy an example of?

Correct Answer
verified

From a sociological perspective, what are some of the positive and negative aspects of the growing concentration of media ownership and their vertical and horizontal integration?

Correct Answer
Answered by ExamLex AI
From a sociological perspective, the gro...
View Answer

According to Edward Herman and Noam Chomsky, what mechanism subtly biases the news in a way that supports powerful corporate interests?

Correct Answer
verified
A

James is excited to have contributed to the distribution of the first mass-media product in the Western world.What project did he assist in?

Correct Answer
verified

Despite some limitations, conflict theorists make valid points about the homogeneity of media messages when they focus on which of the following?

Correct Answer
verified

Exam 18: Mass Media and Mass Communication

Which social theorist argues that mass media should be studied in terms of the intentions of those who produced it, along with the interpretations of those who consume it?

Correct AnswerverifiedShow Answer

Senior viewers tend to be more selective and focused on their television viewing than are younger viewers.

Correct AnswerverifiedShow Answer

What do sociologists call the process whereby the World Wide Web, television, telephone, and other communications media are blended into new hybrid media forms?

Correct AnswerverifiedShow Answer

By exposing various deviants and showcasing the police and the law, along with model citizens, the media reinforce cultural ideas about who is deserving of rewards and who is deserving of punishments.What does this accomplish?

Correct AnswerverifiedShow Answer

Compare and contrast mass media and face-to-face interaction.

Correct AnswerAnswered by ExamLex AIMass media and face-to-face interaction ...View AnswerShow Answer

Which theoretical approach examines the ways that mass media contribute to economic inequality?

Correct AnswerverifiedShow Answer

Explain the influence of the printing press.

Correct AnswerAnswered by ExamLex AIThe printing press had a profound influe...View AnswerShow Answer

Canadians spend more time watching television, listening to the radio, going to the movies, reading newspapers and magazines, playing CDs, and using the Internet than they do sleeping, working, or going to school.

Correct AnswerverifiedShow Answer

According to functionalists, the mass media encourage conformity by devoting attention to crime, criminals, and deviance.

Correct AnswerverifiedShow Answer

Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media.What are media engaged in when they take on this role?

Correct AnswerverifiedShow Answer

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life.According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?

Correct AnswerverifiedShow Answer

Who coined the term "global village"?

Correct AnswerverifiedShow Answer

What is the "new media frontier"?

James and Andrew created an Internet application they called Shazam that will allow millions of people to download music for free without using a central server.What is this phenomenon indicative of?

Correct AnswerverifiedShow Answer

Tristan is passionately opposed to the installation of smart meters that monitor power usage in citizens' homes.If he wishes to influence more people to oppose this imposition, whom should he recruit to help him in his campaign?

Correct AnswerverifiedB

What is media endorsement of capitalism, consumerism, and democracy an example of?

Correct AnswerverifiedShow Answer

From a sociological perspective, what are some of the positive and negative aspects of the growing concentration of media ownership and their vertical and horizontal integration?

Correct AnswerAnswered by ExamLex AIFrom a sociological perspective, the gro...View AnswerShow Answer

According to Edward Herman and Noam Chomsky, what mechanism subtly biases the news in a way that supports powerful corporate interests?

Correct AnswerverifiedA

James is excited to have contributed to the distribution of the first mass-media product in the Western world.What project did he assist in?

Correct AnswerverifiedShow Answer

Despite some limitations, conflict theorists make valid points about the homogeneity of media messages when they focus on which of the following?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Mass media and face-to-face interaction ...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The printing press had a profound influe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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B

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
From a sociological perspective, the gro...
View Answer

Correct Answer
verified
A

Correct Answer
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Correct Answer
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