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Why would firms use the practice of tying?


A) It allows firms to tie goods that are highly valued together with goods that are not highly valued, hence increasing profits for firms.
B) It is a way to force consumers to buy more than what they would without tying.
C) It is a subtle way to raise prices for those consumers who have a low willingness to pay.
D) It is a subtle way to charge higher prices to those consumers with a high willingness to pay, and a lower price to consumers with a low willingness to pay.

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In the case of a perfectly price-discriminating monopolist, the demand curve lies:


A) above the marginal revenue curve.
B) below the marginal revenue curve.
C) with the marginal revenue curve.
D) tangent to the marginal revenue curve at the equilibrium point.

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Which of the following lists of products and services would be the most resistant to arbitrage?


A) gasoline, movie tickets, consumer bleach
B) dental root canals, haircuts, and cosmetic surgery
C) third-party car stereos, full-service restaurant meals, and novels
D) computer software, computer hardware, and tickets to sporting events

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Rohm and Haas were considering:


A) putting arsenic in its plastics to prevent it from being resold to dentists.
B) dyeing all of its women's underwear pink so that fewer men would buy it.
C) charging the Pentagon 500 times the going market price for Styrofoam cups.
D) declaring bankruptcy to sell its granite countertops below the government mandated minimum price.

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For price discrimination to work, the young should ________ than/to the old.


A) be charged less for a product
B) be charged more for a product
C) sometimes be charged more and sometimes charged less
D) be charged a price equal to the marginal cost

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Under perfect price discrimination, there is never any deadweight loss.

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To perfectly price discriminate, a firm must have full information of:


A) efficient level of output.
B) market price.
C) total cost of production.
D) every customer's willingness to pay.

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A perfectly price-discriminating monopolist charges consumers the average of their maximum willingness to pay.

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How does price discrimination help cover fixed costs?


A) If price discrimination expands the size of the market, the fixed costs can be spread over a much larger output level.
B) If price discrimination lowers profits, firms will produce less and have lower fixed costs.
C) Consumers with inelastic demand are less costly to serve, lowering the fixed costs of production.
D) Consumers with elastic demand are less costly to serve, lowering the fixed costs of production.

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Why are the prices of hardcover books more expensive than paperback?


A) Higher production costs accounts for the entire price difference.
B) Unlike paperback books, hardcover books are generally exempt from state sales taxes.
C) Consumers who can't wait for the paperback version have a greater willingness to pay and buy the hardback upon its release.
D) Hardcover books are of higher quality, and the difference in price reflects this.

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Two months after Apple introduced the iPhone in 2007, the company reduced the price from $600 to $400. How is this drop of price an example of price discrimination?


A) Early adopters are less sensitive to price than late adopters.
B) Early adopters have a higher demand than late adopters.
C) Early adopters have a more elastic demand curve than late adopters.
D) It's not an example of price discrimination.

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Price discriminators will set a higher price in a more elastic market.

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In general, price discrimination exists because:


A) higher prices are required when costs are higher.
B) lower prices are possible when profits are not a goal of the entrepreneur.
C) higher prices are charged because some customers are willing to pay more.
D) lower prices encourage arbitrage.

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In order for the strategy of tying to work, Hewlett Packard (HP) must tie its printers to HP ink cartridges, and:


A) no firm can enter the market for HP ink.
B) no firm can enter the market for HP printers.
C) HP must sell its printers at relatively high price.
D) HP must always sell its printers and ink cartridges in a package.

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Which of the following is the main principle behind price discrimination?


A) If the demand curves are different, it is more profitable to set different prices in different markets than a single price that covers all markets.
B) To maximize profit the firm should set a higher price in markets with more inelastic demand.
C) Arbitrage makes it difficult for a firm to set different prices in different markets thereby reducing the profit from price discrimination.
D) All of the answers are correct.

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If arbitrage becomes extensive, a price-discriminating monopolist selling its patented drug in two markets will:


A) quit selling the product in the market with the inelastic demand.
B) begin to charge the same price in both markets.
C) increase the price in the inelastic market and lower the price in the elastic market.
D) raise the price in both markets.

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DVDs may be encoded with one of six region codes, preventing videos sold in one region of the world from being used in another region. Why might film distributors use region codes?


A) to prevent people from buying videos in a low-price region and then reselling them in a high-price region
B) to make it easier to charge the same price in different locations
C) to minimize the menu costs of frequent price changes
D) to reduce the cost of collecting sales taxes, especially in areas with different tax rates

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One example of price discrimination occurs in the airline industry as airlines typically set a high price for business people and a low price for vacationers. Use this example to demonstrate and graphically illustrate the rationale of airlines' price-discrimination pricing strategy.

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Airlines set different prices according ...

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Use the following to answer questions: Figure: Monopolist Use the following to answer questions: Figure: Monopolist   -(Figure: Monopolist)  Refer to the figure. Based on the demand curves for a monopolist's product in two different markets-Market A and Market B-if the monopolist were to charge a uniform price P<sub>U</sub> between the two markets, in which range would the price fall? A)  $5 < P<sub>U </sub>< $9 B)  $5 < P<sub>U </sub>< $10 C)  $9 < P<sub>U </sub>< $10 D)  $7 < P<sub>U </sub>< $10 -(Figure: Monopolist) Refer to the figure. Based on the demand curves for a monopolist's product in two different markets-Market A and Market B-if the monopolist were to charge a uniform price PU between the two markets, in which range would the price fall?


A) $5 < PU < $9
B) $5 < PU < $10
C) $9 < PU < $10
D) $7 < PU < $10

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A firm practices price discrimination by selling at a high price in its larger market, Market A, and a lower price in its smaller market, Market B. If this firm is forced to sell at a single price in both markets and opts for the original price in Market A, the new single-pricing strategy makes consumers in:


A) both Market A and Market B worse off.
B) Market A no worse off but consumers in Market B worse off.
C) Market B no worse off but consumers in Market A worse off.
D) both markets better off, as single pricing is always better for consumers than price discrimination.

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