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Exam 2: Strategic Planning in Contemporary Marketing

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Question 51

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Compared to other organization personnel,more time is devoted to long-range strategic planning by the:

A) middle management.
B) manufacturing labor.
C) top management.
D) supervisory management.

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Question 52

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The performance framework developed by the Boston Consulting Group (BCG) plots:

A) market share against market growth potential.
B) market attractiveness against number of product lines.
C) current market conditions against past trends.
D) performance in test markets before a full-scale rollout.

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Question 53

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Marketing strategy is an overall company-wide program for selecting a particular target market and satisfying consumers through a careful blend of the elements of the marketing mix.

A shoe manufacturer has multiple suppliers for leather.Based on this information,which of the following statements is true?

After working as an analyst in the marketing department of a large consumer products firm,you have been promoted to marketing team lead for the company's leisure products line.In your new role,you will be responsible for the following major functional areas related to this product line: ​Inventory control Order processing Warehousing Logistics Within the context of the marketing mix,your responsibilities are primarily focused on

Which of the following statements is indicative of a second mover strategy?

How does planning differ at various levels of organizational management?

An example of a threat to a firm discovered by a SWOT analysis might be:

​With respect to the BCG matrix,which one of the following generates considerable income,but requires sizeable investments to underwrite further growth in the future?

An automobile manufacturer is dependent on a single supplier for tires.Based on this information,which of the following statements is true?

A mission can be defined as an essential purpose that differentiates one company from others.

Atari,a consumer electronics and video games company,observed the innovations of Nintendo Co.,the most powerful video game company at that time,and destroyed the market share of Nintendo eventually.This implies that Atari:

Middle and supervisory-level managers spend less time as compared to CEOs on planning activities.

A company's plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.

Which of the following would qualify as an example of a firm's weakness?

The chief executive officer (CEO)and vice president of marketing spend a greater proportion of their time on operational planning than do managers at all other organizational levels.

Marketers put the marketing strategy into action in order to monitor performance to ensure that objectives are being achieved.

A company can modify a strategy when its actual performance is not in line with expected results by:

The Internet has impacted business for new firms by increasing the barriers to market entry.

An organization lays out its basic objectives,or goals,in its complete mission statement.