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Exam 4: Social Media: Living in the Connected World

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Question 1

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Effective social media marketing requires setting goals and developing strategies to reach a target audience.

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Question 2

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Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein.Users of the site are allowed to respond or post comments on these articles.Odyssey is an example of a _____.

A) blogging site
B) social news site
C) database
D) bookmarking site

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Question 3

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Differentiate between social media platforms and social media tools.

Facebook is a popular social media application for individuals and businesses.Business users who manage a page have a variety of tools to measure the effectiveness of their posts.For example,at the click of a button,Facebook will display the number of people exposed to the post,the number who reacted to the post (e.g.liked) ,and the number who shared the post.Facebook is providing _______ which help marketers track,measure and interpret data related to social media marketing initiatives.

In order to ensure that it gets the most out of its social media marketing efforts,a firm needs to create a social media marketing (SMM) plan.An effective SMM plan should begin with:​

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones,tablets,and other electronic devices.The users can rate the devices and also answer queries from other users.AlphaDevelopers.com is an example of a(n) _____.

How do social media marketers determine the target audience for a marketing campaign?

Hootsuite is a social media management software that allows users to manage multiple social network profiles,keep track of brand mentions,and send regular updates to their Twitter account.Hootsuite is an example of a(n) _____

A _____ is generally responsible for generating programs necessary to build and assemble the features for social tools such as blogs and communities.

The goal of content marketing is to drive the target audience toward a desired action.

Gigi Hadid is an international fashion model with contracts with Maybelline and has over 4.5 million followers on Instagram.She's on a quest to find the best cheeseburger in New York City and recently posted that her favorite was from J.G.Melon on 3rd Avenue.According to the text,Gigi Hadid is considered a(n) _________ since she has the capability to affect the opinions and actions of others through social media.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

How does social media marketing differ from traditional marketing?

Comment Sniper helps companies to monitor the comments on their products and also the discussions on online forums.Comment Sniper is an example of social media analytics tool.

​To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be ___________.The last phase of the plan should be _______________.

MATCH -A(n) _____ is the primary decision maker who runs a firm's social media program.

A social media marketing plan is important because:

After developing strategies of the campaign,marketers focus on specific tactics such as recruiting influencers,setting up contests,or offering coupons and discounts.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter,while those interested in a promotional event are more likely to follow Facebook.