FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 7: Business-To-Business B2bmarketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Match each item with the correct statement below. -The practice of moving jobs to vendors in countries close to the business's home country is referred to as _____.

A) merchandisers
B) trade industries
C) remanufacturing
D) nearshoring
E) end-use application segmentation
F) global sourcing
G) joint demand
H) inelastic demand
I) outsourcing
J) value analysis
K) gatekeeper
L) commercial market
M) reciprocity
N) vendor analysis
O) category advisor
P) modified rebuy
Q) demographic characteristics based segmentation
R) influencers
S) buyer
T) customer-based segmentation

Correct Answer

verified

Show Answer

Question 22

True/False

Review LaterAdd Note

Review Later

End-use application segmentation focuses on the precise way in which a business purchaser will use a product.

Correct Answer

verified

Show Answer

Question 23

True/False

Review LaterAdd Note

Manufacturing the products in-house is always the best way for companies to acquire needed products.

Zardo,Inc.divides its customers into the following categories: manufacturers,retailers,government agencies,and not-for-profit institutions.Which of the following type of segmentations is being used by Zardo?

Purchasing a firm's entire stock of an item from just one vendor is termed as:

In recent years,large equipment manufacturers such as Caterpillar and Komatsu have focused on the mining industry as a major growth area.However,in recent months the mining industry is showing signs of a recession and mines around the world are reducing their output and laying off workers.Due to the decline in sales of raw materials coming from the mine,Caterpillar has experienced a decline in sales of mining equipment.Which of the following best describes the demand for Caterpillar equipment in the mining industry?

Match each item with the correct statement below. -The practice of purchasing goods and services from suppliers worldwide is known as _____.

Which of the following is one of the distinct characteristics that differentiates buying centers in foreign companies from those in the U.S.companies?

Dell Computer purchases parts and resources for its computers from multiple suppliers that are spread across the world.This practice is known as:

Modified rebuys resemble routinized response behavior in consumer markets.

A straight rebuy is a recurring purchase decision in which a customer reorders a product that has satisfied its needs in the past.

For U.S.based firms,Mexico is an attractive location for nearshoring operations.

By law,most federal purchases must be awarded on the basis of bids,or written sales proposals,from vendors.

Which of the following can be categorized as a capital item purchased by organizational buyers?

A buying center is a basic component of a firm's formal organizational structure.

When firms in business markets are grouped based on their sales revenues,they are said to be segmented by:

What is outsourcing? Why do firms outsource production of goods and services?

India is the most preferred destination for production offshoring.

The organizational buying process differs from the consumer purchase process as the organizational buying process:

The sixth digit of the NAICS codes accounts for specific data needs of each of the member nations of NAFTA.