Question 1

Collier's and Woman's Home Companion failed in the 1950s because of poor management.

Accepted Answer

A) True 
 B)False

Question 2

Who wrote History of the Standard Oil Company, first serialized in McClure's magazine?

Accepted Answer

A)  Ida Tarbell
B)  Upton Sinclair
C)  Joseph Pulitzer
D)  Nellie Bly
E)  Frederick Douglass

Question 3

______________________ subscriptions automatically renew on a credit card account unless subscribers request that the automatic renewal be stopped.

Accepted Answer

The answer of ______________________ subscriptions automatically renew on a credit...

Question 4

Launched in 2009 by MSN and BermanBraun, _____ is a leading online entertainment magazine.

Accepted Answer

A)  Entertainment Weekly
B)  Wired
C)  Wonderwall
D)  Salon
E)  Slate

Question 5

Life magazine was able to compete with the popular radio programs of the 1930s and 1940s by running popular fiction, first-person news reports, and other text-based features.

Accepted Answer

A) True 
 B)False

Question 6

An example of the way in which an online magazine might be different from a print magazine is to _____.

Accepted Answer

A)  feature interactive 3-D models
B)  allow readers to click on an item on a digital page and be taken to an online store where they can purchase it
C)  feature video and audio
D)  use an innovative layout that is only possible online
E)  All of the options are correct.

Question 7

An example of a magazine that was conceived as online-only is _____.

Accepted Answer

A)  Time
B)  TV Guide
C)  Wired
D)  Entertainment Weekly
E)  Slate

Question 8

What are some of the advantages that online versions of magazines have over print versions?

Accepted Answer

Online versions of magazines offer sever...

Question 9

The bilingual magazine _____ is the most successful English-language publication for Hispanic women.

Accepted Answer

A)  Latina
B)  Essence
C)  Vanidades
D)  ESPN Deportes
E)  None of the above options is correct.

Question 10

Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine.

Accepted Answer

A) True 
 B)False

Question 11

Demographic editions of national magazines are tailored to the interests of different geographic areas.

Accepted Answer

A) True 
 B)False

Question 12

Use the following to answer questions:
Matching
Match the muckraking magazines and journalists with the target of their best-known exposé.
-Colliers

Accepted Answer

A)  Took on the Standard Oil Company
B)  Investigated patent medicines
C)  Investigated Chicago's meatpacking industry (The Jungle) 
D)  Targeted urban problems

Question 13

Within the magazine publishing industry, the department that usually produces the nonadvertising content of a magazine is known as the _____.

Accepted Answer

A)  advertising and sales department
B)  production and technology department
C)  editorial department
D)  circulation and distribution department
E)  table of contents department

Question 14

Which of the following is not a result of muckraking journalism in magazines around the start of the twentieth century?

Accepted Answer

A)  Antitrust laws for increased government oversight of business
B)  The creation of government oversight of food and drugs
C)  A progressive income tax
D)  The direct election of U.S.senators
E)  A drop in attention paid to the plight of immigrants in big cities

Question 15

Women's magazines, such as Good Housekeeping and Woman's Day, survived the competition for ad dollars better than magazines like Life and Look.

Accepted Answer

A) True 
 B)False

Question 16

In what might be the earliest example of media synergy, some of the first magazines in France were collections of works taken mostly from newspapers.

Accepted Answer

A) True 
 B)False

Question 17

The first magazines in America were edited for the working classes.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following was designed as a general-interest or mass audience magazine?

Accepted Answer

A)  The Saturday Evening Post
B)  Reader's Digest
C)  Time
D)  People
E)  All of the options are correct.

Question 19

Which of the following statements about the relationship between magazines and the Internet is false?

Accepted Answer

A)  The Internet was initially seen as a medium that would kill print magazines.
B)  Some print magazines that have folded are finding new life on the Internet.
C)  Online-only magazines have gained journalistic credibility.
D)  The Internet gives magazines the ability to do things that they couldn't do in print.
E)  The Internet is still widely considered to be putting the final nails into the coffin of print magazines.

Question 20

Claiming over 15.8 million unique monthly visitors, _____ is currently the leading online magazine.

Accepted Answer

A)  Salon
B)  Slate
C)  Wonderwall
D)  Wired.com
E)  Elle Girl

Exam 9: Magazines in the Age of Specialization

Life magazine was able to compete with the popular radio programs of the 1930s and 1940s by running popular fiction, first-person news reports, and other text-based features.

Correct AnswerverifiedShow Answer

Within the magazine publishing industry, the department that usually produces the nonadvertising content of a magazine is known as the _____.

Correct AnswerverifiedShow Answer

Women's magazines, such as Good Housekeeping and Woman's Day, survived the competition for ad dollars better than magazines like Life and Look.

Correct AnswerverifiedShow Answer

Which of the following statements about the relationship between magazines and the Internet is false?

Correct AnswerverifiedShow Answer

Which of the following was designed as a general-interest or mass audience magazine?

Correct AnswerverifiedShow Answer

An example of a magazine that was conceived as online-only is _____.

Correct AnswerverifiedShow Answer

The bilingual magazine _____ is the most successful English-language publication for Hispanic women.

Correct AnswerverifiedShow Answer

In what might be the earliest example of media synergy, some of the first magazines in France were collections of works taken mostly from newspapers.

Correct AnswerverifiedShow Answer

______________________ subscriptions automatically renew on a credit card account unless subscribers request that the automatic renewal be stopped.

Correct AnswerverifiedShow Answer

Use the following to answer questions: Matching Match the muckraking magazines and journalists with the target of their best-known exposé. -Colliers

Correct AnswerverifiedShow Answer

The first magazines in America were edited for the working classes.

Correct AnswerverifiedShow Answer

Which of the following is not a result of muckraking journalism in magazines around the start of the twentieth century?

Correct AnswerverifiedShow Answer

An example of the way in which an online magazine might be different from a print magazine is to _____.

Correct AnswerverifiedShow Answer

Demographic editions of national magazines are tailored to the interests of different geographic areas.

Correct AnswerverifiedShow Answer

Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine.

Correct AnswerverifiedShow Answer

Claiming over 15.8 million unique monthly visitors, _____ is currently the leading online magazine.

Correct AnswerverifiedShow Answer

Who wrote History of the Standard Oil Company, first serialized in McClure's magazine?

Correct AnswerverifiedShow Answer

What are some of the advantages that online versions of magazines have over print versions?

Correct AnswerAnswered by ExamLex AIOnline versions of magazines offer sever...View AnswerShow Answer

Launched in 2009 by MSN and BermanBraun, _____ is a leading online entertainment magazine.

Correct AnswerverifiedShow Answer

Collier's and Woman's Home Companion failed in the 1950s because of poor management.

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
Online versions of magazines offer sever...
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