Question 1

Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners.

Accepted Answer

A) True 
 B)False

Question 2

What might be a public relations benefit of creating a Facebook page for a business?

Accepted Answer

Creating a Facebook page for a business ...

Question 3

Which of the following activities do PR professionals often handle for their clients?

Accepted Answer

A)  Manage trade shows
B)  Conduct historical tours
C)  Appear on news programs
D)  Produce employee newsletters
E)  All of the options are correct.

Question 4

BP's response to the 2010 Deepwater Horizon oil-rig explosion in Alaska is an excellent example of a company's use of thoughtful crisis management to help its public relations.

Accepted Answer

A) True 
 B)False

Question 5

Why did the Federal Trade Commission get concerned with "mom bloggers" and other sites that review products and services? What action did the FTC take in response?

Accepted Answer

The Federal Trade Commission (FTC) becam...

Question 6

Women currently outnumber men by more than three to one in the public relations profession.

Accepted Answer

A) True 
 B)False

Question 7

What are some socially responsible strategies that can be used during a crisis to help a PR specialist manage bad publicity?

Accepted Answer

During a crisis, a PR specialist can use...

Question 8

Which of the following is a benefit of placing press releases, social media releases, VNRs, images, executive bios, and other information on a company Web site?

Accepted Answer

A)  It prevents the public from getting too interested in a company.
B)  It helps the company keep its information private.
C)  It removes some of the barriers between an organization and the groups that PR professionals ultimately want to reach.
D)  It leads to less press coverage in the event of a company PR crisis.
E)  All of the options are correct.

Question 9

How did BP respond to the Deepwater Horizon disaster of 2010?

Accepted Answer

A)  The chairman referred to the "small people" of the Gulf region.
B)  They underestimated the amount of oil leaking.
C)  They vowed to pay the cost of cleanup.
D)  They created a TV commercial campaign to communicate their cleanup efforts.
E)  All of the options are correct.

Question 10

Ivy Ledbetter Lee used PR techniques to defuse public anger over Standard Oil's response to the Ludlow coal strike of 1914.

Accepted Answer

A) True 
 B)False

Question 11

A pseudo-event is ______.

Accepted Answer

A)  an unexpected and unplanned event
B)  an exclusive gathering for society's most fashionable people
C)  any activity held for the sole purpose of getting media coverage
D)  any illegal fund-raising circumstance
E)  any political event that occurred during the Cold War

Question 12

The targeted audience of public relations is ______.

Accepted Answer

A)  consumers and the general public
B)  shareholders
C)  company employees
D)  government agencies
E)  All of the options are correct.

Question 13

The fact that PR professionals often move into journalism contributes to ongoing tensions between journalism and PR.

Accepted Answer

A) True 
 B)False

Question 14

Reporters object to PR flacks who make it difficult for them to get access to people they want to interview.

Accepted Answer

A) True 
 B)False

Question 15

The PRSA is ______.

Accepted Answer

A)  a specialized area within PR
B)  a division of the Center for Media and Democracy
C)  the internal watchdog group for PR
D)  a group that shapes the public agenda for private interests
E)  None of the options is correct.

Question 16

Use the following to answer questions:
Matching
Match the individuals with their accomplishments.
-Walter Lippmann

Accepted Answer

A)  Lamented influence of PR profession on modern life
B)  Convinced women that cigarette smoking was publicly acceptable
C)  Helped open the PR profession to women
D)  Transformed image of millionaire John D.Rockefeller, Sr.

Question 17

Why did the Federal Trade Commission set new rules about PR blogging in 2009?

Accepted Answer

A)  It was concerned about the use of sexually explicit images.
B)  It was worried about company representatives altering Wikipedia entries.
C)  It was concerned about "mom bloggers" offering advice about consumer products while secretly getting money and gifts from the companies they reviewed.
D)  It didn't like the fact that some companies had Facebook pages.
E)  It was concerned that some politicians were using social media like Twitter to seem more warm and friendly when they were really cold and distant.

Question 18

Public relations is largely a male profession, with relatively few women practitioners.

Accepted Answer

A) True 
 B)False

Question 19

Use the following to answer questions:
Matching
Match the individuals with their accomplishments.
-Edward Bernays

Accepted Answer

A)  Lamented influence of PR profession on modern life
B)  Convinced women that cigarette smoking was publicly acceptable
C)  Helped open the PR profession to women
D)  Transformed image of millionaire John D.Rockefeller, Sr.

Question 20

The mass media devote relatively few resources to the coverage of labor news.

Accepted Answer

A) True 
 B)False

Exam 12: Public Relations and Framing the Message

The fact that PR professionals often move into journalism contributes to ongoing tensions between journalism and PR.

Correct AnswerverifiedShow Answer

Reporters object to PR flacks who make it difficult for them to get access to people they want to interview.

Correct AnswerverifiedShow Answer

Women currently outnumber men by more than three to one in the public relations profession.

Correct AnswerverifiedShow Answer

Which of the following activities do PR professionals often handle for their clients?

Correct AnswerverifiedShow Answer

BP's response to the 2010 Deepwater Horizon oil-rig explosion in Alaska is an excellent example of a company's use of thoughtful crisis management to help its public relations.

Correct AnswerverifiedShow Answer

Use the following to answer questions: Matching Match the individuals with their accomplishments. -Walter Lippmann

Correct AnswerverifiedShow Answer

Why did the Federal Trade Commission set new rules about PR blogging in 2009?

Correct AnswerverifiedShow Answer

What might be a public relations benefit of creating a Facebook page for a business?

Correct AnswerAnswered by ExamLex AICreating a Facebook page for a business ...View AnswerShow Answer

How did BP respond to the Deepwater Horizon disaster of 2010?

Correct AnswerverifiedShow Answer

Ivy Ledbetter Lee used PR techniques to defuse public anger over Standard Oil's response to the Ludlow coal strike of 1914.

Correct AnswerverifiedShow Answer

Why did the Federal Trade Commission get concerned with "mom bloggers" and other sites that review products and services? What action did the FTC take in response?

Correct AnswerAnswered by ExamLex AIThe Federal Trade Commission (FTC) becam...View AnswerShow Answer

What are some socially responsible strategies that can be used during a crisis to help a PR specialist manage bad publicity?

Correct AnswerAnswered by ExamLex AIDuring a crisis, a PR specialist can use...View AnswerShow Answer

Which of the following is a benefit of placing press releases, social media releases, VNRs, images, executive bios, and other information on a company Web site?

Correct AnswerverifiedShow Answer

Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners.

Correct AnswerverifiedShow Answer

The mass media devote relatively few resources to the coverage of labor news.

Correct AnswerverifiedShow Answer

Public relations is largely a male profession, with relatively few women practitioners.

Correct AnswerverifiedShow Answer

The PRSA is ______.

Correct AnswerverifiedShow Answer

The targeted audience of public relations is ______.

Correct AnswerverifiedShow Answer

A pseudo-event is ______.

Correct AnswerverifiedShow Answer

Use the following to answer questions: Matching Match the individuals with their accomplishments. -Edward Bernays

Correct AnswerverifiedShow Answer

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Creating a Facebook page for a business ...
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The Federal Trade Commission (FTC) becam...
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During a crisis, a PR specialist can use...
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