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Some of the more important levers to achieve successful diversification include knowledge-transfer mechanisms, coordination mechanisms, rewards, and corporate oversight. Discuss the benefits of knowledge transfer.

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Knowledge transfer enables a diversified...

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Economies of scope and synergy are collectively referred to as revenue-enhancement opportunities.

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False

Diversification into upstream or downstream industries is called ________.


A) synergistic integration
B) vertical integration
C) horizontal integration
D) related diversification

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The profit pool incorporates key complementary businesses near the point at which a firm is directly involved in customer transactions.

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The economic logic of diversification incorporates levers to achieve synergy and transfer knowledge between business units.

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When strategists think about a proposed diversification move, they must assess the extent to which their firm's resources and capabilities match the ________.


A) needs of potential subsidiaries
B) needs of their own firm
C) production schedule
D) capabilities of potential subsidiaries

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The corporate strategy involves operating in a singular arena.

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Portfolio planning was not initially intended to help managers achieve a balanced portfolio of large stable businesses.

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Businesses can be related along several different dimensions including all of the following except ________.


A) similarity in markets
B) use of resources
C) reliance on comparable dominant logic
D) reliance on contextual economic logic

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Increased horizontal scope is attractive to firms because it offers opportunities by reducing costs through exploiting possible economies of scope and by ________.


A) increasing the customer base
B) decreasing production costs
C) decreasing competition between similar business units
D) increasing revenues through synergies

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Whenever a common resource can be used across more than one business unit, the company will always generate enhanced shareholder value.

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Managers can squander value through diversification.

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True

As a result of the Sherman Antitrust Act of 1890, many large firms began expanding into areas unrelated to their core businesses.

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When there are many businesses and they are largely unrelated, the firm is referred to as a conglomerate.

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The success with which diversified firms are managed in harmony with key organizational features has a significant effect on the level of value that can be created through their portfolios.

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Business strategy and corporate strategy have very similar objectives.

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At the ________ level, competitive advantage reflects management's success in creating more value from the firm's business units than those units could create as stand-alone enterprises.


A) industry
B) corporate
C) business
D) subsidiary

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The profit pool reminds us that profit and revenue concentration usually occur at the same place in an industry.

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False

Expanding a firm's scope does not necessarily create value for shareholders.

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The maximum opportunities to exploit potential economies of scope and revenue enhancement synergies lie at the intersection of the two dimensions of fit among parent-subsidiary ________ and ________.


A) products; services
B) similarities; dissimilarities
C) managers; employees
D) resources; strategies

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