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Exam 11: Marketing Channels and Supply Chain Management

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Question 21

Multiple Choice

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What is another name for just-in-time production (JIT) ?

A) lean production
B) mass customization
C) outsourcing
D) disintermediation

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Question 22

Multiple Choice

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A manufacturer of automobile component parts that has turned over all transportation functions to an independent third party in its supply chain has engaged in which of the following?

A) channel rotation
B) outsourcing
C) task deployment
D) creating a dependent materials-handling system

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Question 23

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"Grey" marketing channels exist in many countries.

Grace Yoder makes jams and jellies,which she sells at craft festivals to end users.Yoder does not use channel intermediaries;she uses a direct channel.

Vutek manufactures printing machines used to print high-resolution graphics for billboards,bus cards,banners,and posters.What would you expect Vutek to use for distribution?

Supply chain management is completely producer driven.

What is an inventory control system? What is the objective of inventory management? What are two major decisions managers must make regarding inventory?

Which of the following transportation modes can most easily determine the location of a package en route between shipper and receiver?

Which of the following are examples of facilitating functions performed by wholesaling intermediaries?

What level of distribution would you recommend Mercedes-Benz use for the retail outlets for its automotive products?

Metallurgical Designs makes gold and silver charms for necklaces and bracelets.It markets its charms to a few retailers in any one region and promotes them intensively to those retailers.This is an example of intensive distribution.

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50. -Refer to Canesta Co.What level of distribution intensity should the company use?

Since the criterion that is most important in the transportation of flour is accessibility to consumers,a flour mill would deliver by truck.

According to the text,which of the following statements about supply chain management is true?

On the Internet,which of the following allow companies to automate their supply chains while sharing information only with select suppliers?

Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT which one?

Theo stopped by the convenience store to buy a loaf of bread.He is glad that he can buy one loaf at a time,instead of having to buy the thousands of loaves of bread the manufacturer produces every day.For Theo,the convenience store overcomes a discrepancy of quantity.

Exclusive distribution is the most restrictive form of market coverage.

After years of phenomenal growth,many food franchisers are branching out from traditional single-purpose stores.One of these innovators is Taco Bell.Taco Bell,a division of Yum Brands,is selling its Mexican-style fare at kiosks and movable carts in malls,at the corner gasoline station,on supermarket shelves,even in school-lunch programs.In only a few years,it has more than quintupled its points of access.And it has barely begun its expansion.By the end of the decade,it aims to have 200,000 outlets.Most will be nontraditional,and their success will depend on location and operating efficiency.In one of many moves to create peak operating efficiency,Taco Bell has hired an outside company to cut and slice the lettuce,tomatoes,and onions it uses in the preparation of food.Taco Bell's new direction produces greater convenience for consumers,heightens competition for some established-brand marketers,and creates a potential nightmare for franchisees. -Refer to Taco Bell.What is Taco Bell potentially producing among its franchisees and other distributors of Taco Bell products?

Grainhead Company in Moose Jaw,Saskatchewan,would like to expand to international markets,but it has neither the time nor the resources to spend on developing channels of distribution.What should the company consider?