FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 9: Social Media, Peer Production, and Web 2.0

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

Essay

Review LaterAdd Note

Review Later

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Correct Answer

verified

Wikis can make workers more productive a...

View Answer

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

Peer production refers to:

A) the process of tracking and responding to online mentions of a product, organization, or individual.
B) graphical editing tools, such as those found in a wiki, page layout program, or other design tool.
C) programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data.
D) content that is more complex than simple text or photos and includes animation, audio, and video.
E) users collaboratively working to create content, products, and services.

Correct Answer

verified

Show Answer

Question 43

Short Answer

Review LaterAdd Note

_____ refers to a text-messaging standard used by many mobile phones.

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?

Citing Wikipedia as a reference is not considered a good practice because Wikipedia:

A vigorous community of commenters would help keep a blogger honest as they will quickly expose a blogger's errors of fact or logic.

Despite its good intentions, privacy regulations exposed the website PatientsLikeMe to significant fines and it was eventually forced to shut down.

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

Many wikis also serve as ??????????__________________ that act as a sort of collective corporate memory that is vital for sharing skills, learning, and preserving expertise even when employees leave the firm.

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Gourmet food trucks, popular in many American cities, are using Twitter to share location and create hipster buzz. Starbucks uses Twitter to run contests, and spread free samples of new products. These examples demonstrate the use of Twitter as a(n) :

What are prediction markets? How have firms leveraged the concept to suit their commercial needs? What are the concerns associated with prediction markets?

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Which of the following represents potential ethical challenges associated with prediction markets?

Unlike Facebook, where most users must approve "friends" before they can see status updates, Twitter's default setting allows for _____ following.

A(n) _____ is an online community that allows users to establish a personal profile and communicate with others.

While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

Unlike Facebook friending, Twitter's default setting allows for symmetrical following.

Links in a blog post that refer readers back to cited sources are called _____.

Describe how promoted tweets and Amplify work, helping Twitter earn revenue. Who earns revenue in each of these efforts?