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Exam 3: The Global Marketing Environment

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Question 31

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Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

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Question 32

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In a period of economic recovery,the best marketing strategy for FedEx would be characterized by which of the following features?

A) Flexibility
B) Aggressiveness
C) Austerity
D) Retrenchment
E) Boldness

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Question 33

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The Better Business Bureau is probably the best-known

What national self-regulatory organization screens ads?

An individual can have a high income and very little wealth.

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

According to the textbook,a manager's duties in an environmental analysis include

Organizations that provide smoke-free environments or low-fat products are responding to changes in

The major forces that make up the consumerism movement are consumer organizations and business organizations.

Use the following to answer the questions. A new U.S.automobile company,Specialty Motors,was established in 2004.In 2008,a recession caused disposable income to decline,and the annual amount of dollars spent by consumers for automobiles dropped drastically.Specialty Motors faced the problem of trying to determine whether the economy would turn toward prosperity or toward depression.No matter what happened,Specialty Motors was also worried about an impending global steel shortage,which would make a big difference in its future marketing plans.The economy might recover from the recession,but the automobile makers might be forced to ask consumers to curtail consumption just when the hope of a better year was finally in sight.All in all,the future looked dismal for Specialty Motors. -Refer to Scenario 3.2.Specialty Motors views Toyota Corolla and Honda Accord as ____ competitors.

If political officials have positive feelings toward particular firms or industries,they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

The number of single men and women living alone is declining.

The major source of cultural values is the family.

Dell Computer collects information about a wide variety of competitive,economic,political,legal and regulatory,technological,and sociocultural forces that affect its marketing activities.This process is called

Which of the following statements about self-regulatory programs is false?

Through technology assessment,managers try to foresee the effects of new products and processes on the firm's operations and on society.

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor.The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

Consumer confidence and willingness to spend begins to increase during periods of ____,and marketers must remain very flexible to make the necessary adjustments.

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods.At the same time,the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while.Which of the following best describes Nabisco's action?

In its advertisements,Johnson's Hair Care Products claims that its KLTR-14 gel will restore the hair of bald men.Members of the NARB believe the claim is unsupportable.What action can the NARB take?