Question 1

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C)   Photobucket provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.
E)   Pandora provides free service with limited play and advertising.

Question 2

A secure website that links a large firm to its suppliers and other key business partners is called a(n) :

Accepted Answer

A)   e-hub.
B)   marketspace.
C)   exchange.
D)   private industrial network.
E)   Net marketplace.

Question 3

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Accepted Answer

A)   Ubiquity
B)   Personalization/customization
C)   Richness
D)   Interactivity
E)   Information density

Question 5

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Accepted Answer

A)   Ubiquity
B)   Personalization/customization
C)   Richness
D)   Interactivity
E)   Information density

Question 6

Which of the following statements about exchanges is not true?

Accepted Answer

A)   Exchanges are independently owned third-party Net marketplaces.
B)   Some exchanges provide vertical markets.
C)   Exchanges are the most successful form of B2B commerce.
D)   Some exchanges enable a spot market.
E)   Go2Paper is an example of an exchange.

Question 7

________ attempts to leverage the fact that there is always some demand, however small, for a product.

Accepted Answer

A)   Long tail marketing
B)   Behavioral targeting
C)   Crowdsourcing
D)   Predictive marketing
E)   Profiling

Question 8

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Question 9

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) :

Accepted Answer

A)   exchange.
B)   marketspace.
C)   online marketplace.
D)   e-hub.
E)   private industrial network.

Question 10

What are digital goods and how does the Internet impact the market for digital goods?

Accepted Answer

Digital goods are goods that can be deli...

Question 11

Uber uses a form of dynamic pricing.

Accepted Answer

A) True 
 B)False

Question 12

Advertising networks track a user's behavior at thousands of websites.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about B2B e-commerce is not true?

Accepted Answer

A)   Eighty percent of online B2B e-commerce is still based on EDI.
B)   B2B e-commerce represents approximately 10% of the overall B2B marketplace.
C)   B2B e-commerce only includes commercial transactions between firms.
D)   B2B e-commerce revenues are expected to grow to over $8 trillion by 2019.
E)   B2B e-commerce accounts for more revenue than B2C e-commerce.

Question 14

In which of the following revenue models does a website charge a fee for access to some or all of its offerings on a continual, regular basis?

Accepted Answer

A)   Subscription
B)   Advertising
C)   Transaction fee
D)   Sales
E)   Affiliate

Question 15

Transaction brokers:

Accepted Answer

A)   generate revenue from advertising or from directing buyers to sellers.
B)   save users money and time by processing online sales transactions.
C)   provide a digital environment where buyers and sellers can establish prices for products.
D)   sell physical products directly to consumers or individual businesses.
E)   create revenue by providing digital content.

Question 16

Selling the same goods to different targeted groups at different prices is called:

Accepted Answer

A)   cost customization.
B)   cost optimization.
C)   price gouging.
D)   price discrimination.
E)   price optimization.

Question 17

Geoadvertising sends ads to users based on their:

Accepted Answer

A)   GPS locations.
B)   user addresses.
C)   shopping preferences.
D)   website behaviors.
E)   social media presence.

Question 18

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 19

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not one of the unique features of e-commerce technology?

Accepted Answer

A)   Information density
B)   Transparency
C)   Richness
D)   Social technology
E)   Universal standards

Exam 10: E-Commerce: Digital Markets, Digital Goods

In which of the following revenue models does a website charge a fee for access to some or all of its offerings on a continual, regular basis?

Correct AnswerverifiedShow Answer

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) :

Correct AnswerverifiedShow Answer

Selling the same goods to different targeted groups at different prices is called:

Correct AnswerverifiedShow Answer

What are digital goods and how does the Internet impact the market for digital goods?

Correct AnswerverifiedDigital goods are goods that can be deli...View AnswerShow Answer

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Correct AnswerverifiedShow Answer

Geoadvertising sends ads to users based on their:

Correct AnswerverifiedShow Answer

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Correct AnswerverifiedShow Answer

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Correct AnswerverifiedShow Answer

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Correct AnswerverifiedShow Answer

Transaction brokers:

Correct AnswerverifiedShow Answer

Which of the following statements about B2B e-commerce is not true?

Correct AnswerverifiedShow Answer

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.

Correct AnswerverifiedShow Answer

Rich media advertisements are a sales-oriented marketing format.

Correct AnswerverifiedShow Answer

Which of the following best illustrates the affiliate revenue model?

Correct AnswerverifiedShow Answer

Which of the following statements about exchanges is not true?

Correct AnswerverifiedShow Answer

Advertising networks track a user's behavior at thousands of websites.

Correct AnswerverifiedShow Answer

Uber uses a form of dynamic pricing.

Correct AnswerverifiedShow Answer

Which of the following is not one of the unique features of e-commerce technology?

Correct AnswerverifiedShow Answer

________ attempts to leverage the fact that there is always some demand, however small, for a product.

Correct AnswerverifiedShow Answer

A secure website that links a large firm to its suppliers and other key business partners is called a(n) :

Correct AnswerverifiedShow Answer

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Digital goods are goods that can be deli...
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