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Identify the true statement.


A) Agency pricing is illegal.
B) Rivals colluding to set prices is illegal.
C) Wholesale pricing is illegal.
D) In agency pricing, the seller pays publishers for titles and then sells those titles at whatever price it wished.
E) Wholesale pricing is also known as agency pricing.

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The phrase ___________________ refers to the situation where software developers start with a copy of a project's program source code, but modify it, creating a distinct and separate product from the original base.

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Which of the following is the most liquid asset?


A) Plant machinery
B) Retail locations
C) Goodwill
D) Cash
E) Office furniture

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Amazon has significantly changed the cost-structure of the publishing industry.

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Amazon today sells fewer electronic books overall than their print counterparts.

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A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

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What are the two primary advantages of using E-Ink vs. a traditional laptop or smartphone display? What is the main reason E-Ink isn't being used for laptops or tablets?

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E-Ink is legible in sunlight and only dr...

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_____ is the number of times inventory is sold or used during a specific period.

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What is Twitch and why did Amazon buy it?

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Twitch allows gamers to stream their gam...

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Amazon's moves are largely motivated by:


A) customer focus.
B) cost cutting.
C) the focus on making immediate supplier payments.
D) internal leadership.
E) technology advancements.

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Free shipping can cost Amazon upwards of . _____ million in a single quarter,


A) customer focus.
B) cost cutting.
C) the focus on making immediate supplier payments.
D) internal leadership.
E) technology advancements.

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What advantage does Amazon get by creating its own branded products?


A) Allows the firm to cut out some of the costs that would otherwise go to a branded supplier.
B) Gives Amazon even more negotiating leverage with suppliers.
C) Allows Amazon products revealed on site and in the firm's product search results to eliminate costly advertising and other awareness-building spending that many rival products invest in.
D) Reduces reliance on well-known suppliers that otherwise sell commodity products.
E) All of the above

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Which of the following strategies was followed by Amazon's founder?


A) He focused more on Amazon's quarterly results.
B) He postponed profit harvesting.
C) He reduced warehousing capacity.
D) He consciously ignored cloud computing platforms.
E) He built e-commerce operations only for Amazon's customers in the United States.

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Which of the following is an example of agency pricing?


A) A department store gets a cut on the selling price of a product, which is set by the product's manufacturer.
B) A retail store purchases merchandise from a manufacturer and sells the merchandise at whatever prices it wishes to charge.
C) The government of a country sets the minimum price for certain agricultural products to cover the costs incurred by the farmers.
D) A manufacturer and a retailer work in a collaborative manner to decide the price of the final product.
E) The government of a country sets the maximum price for a certain product that retailers cannot exceed.

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Which of the following is true of Amazon's warehousing process?


A) Autonomous robots are in charge of building an order from a warehouse's inventory without any human intervention.
B) Amazon's items that produce the most sales volume are stocked on shelves, alphabetically, to speed selection and packing.
C) Amazon's systems stamp names and addresses on boxes so they can be filled by pickers directly from shelves.
D) When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other.
E) Amazon's items that are heavily discounted and about to be written off as 'unsellable inventory' are dropped in an area called 'mass land' in one last-ditch effort to move under-performing warehouse stock.

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In order to ensure security, Amazon Web Services allows only pre-approved, technically sophisticated firms to rent the firm's industrial-strength computing capacity on an as-needed basis.

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Which of the following is true of the Kindle?


A) An individual, who owns a Kindle, cannot purchase books provided by non-Amazon publishers.
B) The Kindle is only about digitally reading books and not about linking customers to other physical products offered by Amazon.
C) By the holiday season of the product's second year, the number of Kindles sold began to decline steadily.
D) Amazon doesn't look to make money directly from Kindle hardware sales.
E) Amazon today sells fewer electronic books overall than their print counterparts.

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Many pundits assumed Amazon would fail. Why?


A) the firm was losing money and competing against established, well known, offline brands who were going online.
B) Amazon was too short-term focused.
C) the firm was based in Seattle, rather than Silicon Valley.
D) Amazon sales were not increasing.
E) all of the above.

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_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

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Collaborat...

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Amazon's Kindle is described as an e-reader, but these devices are also effectively storefronts, directly linking consumers to purchase opportunities for Amazon products..

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