Question 1

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

Accepted Answer

A)   Selection attracts consumers.
B)   A network effect competitive advantage is created where more buyers attract more sellers, giving Amazon an advantage over any rival attempting to create a similar marketplace.
C)   Although products are sold by third parties, Amazon gains valuable data on things such as customer browsing habits and sales.
D)   Amazon's brand is reinforced as a first-choice shopping destination.
E)   All of the above.

Question 2

Which of the following is true of Amazon?

Accepted Answer

A)   Amazon's early warehousing was a model of efficiency and was critical to the firm being profitable from the start.
B)   Amazon is the last place most consumers shop online.
C)   The three pillars of Amazon's business are large selection, convenience, and lower prices.
D)   Amazon, only recently has started selling directly to customers.
E)   Amazon concentrates on niche customers, low brand assortment, and higher prices to gain competitive advantage.

Question 3

A(n)  _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.

Accepted Answer

A)   domain
B)   session bean
C)   header
D)   cookie
E)   URL

Question 4

Amazon will not have to worry about government antitrust concerns in eBook publishing since there are so many real-world bookstores, both chains and independents.

Accepted Answer

A) True 
 B)False

Question 5

_____ Law has allowed Amazon to radically drop the price of Kindle offerings.

Accepted Answer

The answer of _____ Law has allowed Amazon to radically...

Question 6

How does Amazon gain bargaining power over its suppliers?

Accepted Answer

Selling more goods often gives Amazon ba...

Question 7

Amazon Fire Phone came with the following features:

Accepted Answer

A)   One handed operation
B)   3-D perspective that shifted when the phone was tiled
C)   Software that used the phone's camera to recognize various objects
D)   Song and movie recognition
E)   All of the above

Question 8

AWS is acting as an entrepreneurship catalyst, enabling startups to host and scale their efforts without the added cost associated with buying and maintaining large quantities of computing hardware.

Accepted Answer

A) True 
 B)False

Question 9

U.S. Courts have ruled that it is illegal for Apple to charge app developers a 30 percent fee for digital products sold through apps.

Accepted Answer

A) True 
 B)False

Question 10

_____ is a randomized group of experiments used to collect data and compare performance among two options studied.

Accepted Answer

A)   Bucket testing
B)   Multivariate testing
C)   A/B testing
D)   Choice modelling
E)   Web usability testing

Question 11

Amazon doesn't share spending habits of its Prime customers, but many estimates have Prime customers spending _____ as much as non-Prime.

Accepted Answer

The answer of Amazon doesn't share spending habits of its...

Question 12

What advantages does cloud computing offer corporate customers?

Accepted Answer

Cloud services offer several a...

Question 13

The Amazon Prime service provides consumers with unlimited two-day shipping and ultimately encourages more purchases from the site, and reinforces Amazon as a first-choice shopping destination for Prime members.

Accepted Answer

A) True 
 B)False

Question 14

The phrase inventory turns refers to:

Accepted Answer

A)   the stock of inventory returned to a manufacturer due to poor quality.
B)   also known as gross-profit margin turnover.
C)   the number of times an inventory item moves within a warehouse.
D)   the time it takes a product to be replaced by a newer model or upgraded product.
E)   the number of times inventory is sold or used during a specific period.

Question 15

Firms that can't generate cash quickly enough are referred to as having _____.

Accepted Answer

A)   liquidity problems
B)   sagging problems
C)   high inventory turns
D)   stock-outs
E)   vertical integration problems

Question 16

Third-party products of Amazon are referred to as being part of the _____.

Accepted Answer

The answer of Third-party products of Amazon are referred to...

Question 17

Amazon's digital publishing ambitions have extended beyond the printed word to include video content and video games.

Accepted Answer

A) True 
 B)False

Question 18

In order to automate profit-pushing hyper-efficiency, Amazon warehouses are powered by at least as much code as the firm's website.

Accepted Answer

A) True 
 B)False

Question 19

The firm's period between paying suppliers for products and collecting funds from customers who purchase these products is referred to as the _____.

Accepted Answer

A)   earnings cycle
B)   cash conversion cycle
C)   inventory turnover cycle
D)   liquidity period cycle
E)   trade cycle

Question 20

Initially, Amazon adopted the domain of a non-profit organization.

Accepted Answer

A) True 
 B)False

Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

The phrase inventory turns refers to:

Correct AnswerverifiedShow Answer

Amazon's digital publishing ambitions have extended beyond the printed word to include video content and video games.

Correct AnswerverifiedShow Answer

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

Correct AnswerverifiedShow Answer

In order to automate profit-pushing hyper-efficiency, Amazon warehouses are powered by at least as much code as the firm's website.

Correct AnswerverifiedShow Answer

Which of the following is true of Amazon?

Correct AnswerverifiedShow Answer

How does Amazon gain bargaining power over its suppliers?

Correct AnswerverifiedSelling more goods often gives Amazon ba...View AnswerShow Answer

The Amazon Prime service provides consumers with unlimited two-day shipping and ultimately encourages more purchases from the site, and reinforces Amazon as a first-choice shopping destination for Prime members.

Correct AnswerverifiedShow Answer

Amazon will not have to worry about government antitrust concerns in eBook publishing since there are so many real-world bookstores, both chains and independents.

Correct AnswerverifiedShow Answer

Firms that can't generate cash quickly enough are referred to as having _____.

Correct AnswerverifiedShow Answer

Amazon Fire Phone came with the following features:

Correct AnswerverifiedShow Answer

The firm's period between paying suppliers for products and collecting funds from customers who purchase these products is referred to as the _____.

Correct AnswerverifiedShow Answer

AWS is acting as an entrepreneurship catalyst, enabling startups to host and scale their efforts without the added cost associated with buying and maintaining large quantities of computing hardware.

Correct AnswerverifiedShow Answer

A(n) _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.

Correct AnswerverifiedShow Answer

What advantages does cloud computing offer corporate customers?

Correct AnswerverifiedCloud services offer several a...View AnswerShow Answer

_____ Law has allowed Amazon to radically drop the price of Kindle offerings.

Correct AnswerverifiedShow Answer

Amazon doesn't share spending habits of its Prime customers, but many estimates have Prime customers spending _____ as much as non-Prime.

Correct AnswerverifiedShow Answer

Third-party products of Amazon are referred to as being part of the _____.

Correct AnswerverifiedShow Answer

_____ is a randomized group of experiments used to collect data and compare performance among two options studied.

Correct AnswerverifiedShow Answer

U.S. Courts have ruled that it is illegal for Apple to charge app developers a 30 percent fee for digital products sold through apps.

Correct AnswerverifiedShow Answer

Initially, Amazon adopted the domain of a non-profit organization.

Correct AnswerverifiedShow Answer

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Selling more goods often gives Amazon ba...
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Cloud services offer several a...
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