Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) the mth standardized variable
B) the common factors
C) the number of common factors
D) the number of variables
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Fi = Wi1 X1 + Wi2 X2 + Wi3 X3 + ...+ Wim Xm + ViUi
B) Xi = Ai1 F1 + Ai2 F2 + Ai3 F3 + ...+ Aim Fm
C) Xi = Wi1 F1 + Wi2 F2 + Wi3 F3 + ...+ Wim Fm + ViUi
D) Xi = Ai1 F1 + Ai2 F2 + Ai3 F3 + ...+ Aim Fm + ViUi
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) based on the variables that load high on a factor
B) by plotting the variables using the factor loadings as coordinates
C) both A and B
D) none of the above
Correct Answer
verified
Multiple Choice
A) total variance
B) communality
C) shared variance
D) percentage of variance
Correct Answer
verified
Multiple Choice
A) the amount of variance a variable shares with all the other variables being considered
B) the percentage of the total variance attributed to each factor
C) the proportion of variance explained by the common factors
D) both A and C are correct
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) determination based on split-half reliability
B) determination based on scree plot
C) determination based on significance tests
D) a priori determination
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) total correlation matrix
B) correlation matrix
C) classification matrix
D) factor matrix
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Multiple Choice
A) 50 %
B) 60%
C) 65%
D) 70%
Correct Answer
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Multiple Choice
A) Unweighted least squares
B) Principal components analysis
C) Common factor analysis
D) Omega method
Correct Answer
verified
True/False
Correct Answer
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Multiple Choice
A) scattergram
B) territorial map
C) scree plot
D) factor loading plot
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) to understand the media consumption habits of the target market
B) to determine if variation in market share can be accounted for by the size of the sales force and advertising expenditures
C) to identify the characteristics of price-sensitive consumers
D) Both A and C are correct.
Correct Answer
verified
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