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One way to view the cost structure of monopolistic competition is to say that the cost of product differentiation is equal to


A) the difference between marginal revenue and marginal cost.
B) the difference between the cost of production for a monopolistically competitive firm in an open market and the minimum average total cost.
C) the sum of price and marginal cost.
D) the sum of marginal cost and minimum average cost.

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John has just tried on the most comfortable pair of pants that he has ever known. The pants are a(n)


A) experience good.
B) credence good.
C) logo good.
D) information good.

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Which of the following is most likely to be a monopolistically competitive firm?


A) smartphone manufacturer
B) cellphone service provider
C) college textbook publisher
D) computer software maker

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A market situation in which a large number of firms produce similar but not identical products is called


A) pure monopoly.
B) monopolistically competitive.
C) oligopolistic behavior.
D) perfectly competitive.

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What is the most important characteristic of monopolistic competition? How do firms behave differently from perfect competitors?

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Product differentiation is the most impo...

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The products sold by monopolistically competitive firms


A) are differentiated.
B) are homogeneous.
C) can be either homogeneous or differentiated.
D) have no close substitutes.

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Why do firms in a monopolistically competitive industry advertise?

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In a monopolistically competitive indust...

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An information product is a product for which


A) the first item is produced inexpensively but additional units are more costly to produce.
B) the first unit is very costly to make but additional units are less costly to produce.
C) the marginal cost first falls and then rises but the average total cost rises throughout its range.
D) the average fixed cost first falls and then rises, but the average total cost falls throughout its range.

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  -In the above figure, total revenue for this profit-maximizing monopolistically competitive firm is A)  $50,000. B)  $91,000. C)  $96,000. D)  $100,000. -In the above figure, total revenue for this profit-maximizing monopolistically competitive firm is


A) $50,000.
B) $91,000.
C) $96,000.
D) $100,000.

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In a monopolistically competitive market, entry into the industry


A) is relatively easy.
B) is blocked.
C) is difficult due to extensive government regulation.
D) is as difficult as entry into a monopoly.

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The long-run equilibrium of a monopolistic competitor differs from the long-run equilibrium of a perfect competitor in that


A) the monopolistic competitor makes economic profits.
B) the monopolistic competitor sets price equal to marginal cost.
C) the monopolistic competitor produces at the minimum point of its average total cost curve.
D) the monopolistic competitor charges a price that exceeds marginal cost.

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In the above figure, this profit-maximizing monopolistic competitive firm will realize an economic profit of


A) -$1,400.
B) $2,100.
C) $1,400.
D) $700.

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Which of the following is NOT a feature of a monopolistically competitive market?


A) numerous buyers and sellers
B) differentiated products
C) advertising
D) perfectly elastic demand curve

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A distinguishing characteristic of producers of information products is their


A) high social cost.
B) short-run economies of operation.
C) low average fixed costs.
D) low fixed costs.

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  -In the above figure for a monopolistically competitive firm, the profit-maximizing output and price are respectively A)  80 units and $11. B)  50 units and $8. C)  60 units and $9. D)  60 units and $14. -In the above figure for a monopolistically competitive firm, the profit-maximizing output and price are respectively


A) 80 units and $11.
B) 50 units and $8.
C) 60 units and $9.
D) 60 units and $14.

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Average variable cost for an information product would


A) first decrease and then increase as quantity increases.
B) increase constantly as quantity increases.
C) decrease constantly as quantity increases.
D) remain constant as quantity increases.

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  -In the above figure for a monopolistically competitive firm, the total cost at the profit-maximizing point is A)  $480. B)  $400. C)  $540. D)  $880. -In the above figure for a monopolistically competitive firm, the total cost at the profit-maximizing point is


A) $480.
B) $400.
C) $540.
D) $880.

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In the short run, the monopolistic competitor is just like the perfect competitor in that


A) equilibrium is determined by setting price equal to marginal cost.
B) either type of firm can earn economic profits, experience economic losses, or break even in the short run.
C) each equates marginal revenue and marginal cost in order to maximize profits, with the result that price exceeds marginal revenue.
D) new firms enter in the short run when firms are making profits.

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In the long run, what level of economic profits can a monopolistic competitor expect to receive?


A) positive
B) zero
C) negative
D) either negative or positive, depending on the demand for its product and its costs

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In which industry structure is advertising and sales promotion likely to be most important?


A) perfect competition
B) monopoly
C) monopolistic competition
D) All of the above are equally reliant on effective advertising and promotion.

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