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Exam 4: Demanding Ethical and Socially Responsible Behavior

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Question 111

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American businesses can legally demand socially responsible behavior from their international suppliers.

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Question 112

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Last year the Bank of Plenty,Inc.made an all-out-effort to go paperless.The bank's public relations arm promoted the strategy both internally and externally.Customers were strongly encouraged to utilize the bank's online banking for all their banking needs.Customers could sign up for local workshops where employees were dedicated to showing them how to navigate the bank's new website and find the information they required.The bank's initiative demonstrates:

A) a gimmick for cutting costs that watchdogs will soon uncover.
B) an effort to not be left in the lurches by its competitors who are using state-of-the-art website technology.
C) an area where the firm can contribute to the green effort,as well as cut costs.
D) a costly effort because at least 50% of all customers still prefer a paper trail due to safety concerns such as identity theft,when it comes to online banking.

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Question 113

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Ethical behavior refers to the standards that are accepted by society as right or wrong.

Promoting social justice is a responsibility of society,but not business.

To be effective,an organization's code of ethics needs to be communicated to outsiders such as suppliers,subcontractors,and customers. Often pressure to violate ethical standards comes from the outside.Communicating the organization's code of ethics to outsiders will help employees resist temptation.

Many U.S.companies are demanding socially responsible behavior from their international suppliers.

Cigarette producers refused to voluntarily place health warnings on their packages.In response,the federal government passed laws requiring health warnings on all cigarette packages.With respect to ethical behavior,this sequence of events is:

A firm's net social contribution is a company report that measures the difference between its positive social contributions and its negative social impact.

Explain the difference between a compliance-based ethics code and an integrity-based ethics code.

A corporate policy should never make a value statement about the environment or other social and political issues,because it is doubtful the company can live up to the proclamation. Corporate policies refer to the position a firm takes on social and political issues.As part of being socially responsible,firms make policy and commit to actively participating in activities that promote the welfare of society.

Legal behavior is a first step toward ethical behavior. Ethical behavior requires more than following the law,but following the law is an important first step.

In the Making Ethical Decisions box,"To Tube or Not to Tube?" about loading videos onto YouTube,the author makes the point that the dilemma facing all parties involved is legal,but not ethical. The box discusses the copyright violation that occurs when unauthorized individuals upload video streams from movies,TV shows,and even sporting events.The discussion centers around "who" is legally responsible - the individuals who are uploading the material or the website that is accepting the material? The real question is: Why do so many individuals continue to provide You Tube with copyrighted content when they know it is illegal to do so?

When managers disregard ethical concerns,the likely result is:

The purpose of a(n) ________ is to evaluate an organization's progress towards implementing programs that are socially responsible and responsive.

The brewers of Budweiser beer encourage their customers to drink responsibly and "know when to say when." This reflects a compliance-based approach to ethics. A compliance-based approach focuses on avoiding criminal misconduct.It is an integrity-based code of ethics,on the other hand,that encourages social responsibility in the use of the firm's products.

To improve America's business ethics:

When a firm undertakes corporate social initiatives it is:

Laws that protect us from fraud,theft and violence determine ethical behavior. Ethical behavior requires more than following the law,but following the law is an important first step.Legality is narrower.

The Making Ethical Decisions box titled,"To Tube or Not to Tube?" demonstrates how new technology can change the landscape,and people's perspectives on what is legal and what is ethical. YouTube is a relatively new concept.It permits individuals to upload user-generated content such as videos that individuals create on their own.Unfortunately,some persons illegally upload copyrighted material.The question becomes: Who is responsible and who should be held accountable for breaching the law? Is it the individual who loads the copyrighted material,or the website that accepts it;or,both?

The green movement has turned the heads of very few firms.