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Exam 13: Marketing: Helping Buyers Buy

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Question 81

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Which of the following marketing eras refers to the time period from our country's first settlers through the early 1900s?

A) Production era
B) Selling era
C) Marketing era
D) Customer relationship era

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Question 82

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Effective marketing research involves listening to customers,employees,shareholders,and other stakeholders.

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Question 83

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Mike's Auto Repair works hard to find out what customers want and how to best meet their needs.Based on feedback from customers,Mike now provides a written estimate before any work is done,offers a more comprehensive guarantee than competitors,and calls customers after servicing their cars to make sure they are satisfied.These efforts suggest Mike is applying the concepts of customer relationship management.

The marketing mix provides a detailed market analysis to determine opportunities and challenges as well as information needed to make good decisions.

Which of the following statements is most consistent with today's views on effective marketing?

Describe the steps involved in the marketing process.

One factor that influences the consumer decision-making process is _________,which refers to the set of values,attitudes,and ways of doing things passed from one generation to another in a given society.

The strategy of focusing on small but profitable market segments is called micro marketing.

La Shawna is fascinated by movie stars and others in the entertainment industry.She often changes her dress,speech,and mannerisms in response to the latest trends in Hollywood.When big name stars publicly support a social cause,she tends to support it as well.La Shawna's behavior suggests that people in show business are an important reference group for her.

Blogging has brought Southern Nights Nursery a step in the right direction toward building relationships with its customers.The owner blogs his weekly recommendations to loyal followers and provides supplier sources for all kinds of rare and hard to find plants and shrubs.Customers provide other customers with reviews and comments about various plants they purchased through Southern Nights.As an extension of customer relationship management,this company is practicing ___________.

The set of values,attitudes,and ways of doing things that result from belonging to a certain ethnic,religious,or racial group is called that group's cognitive dissonance.

Apps,like WeReward,engage users by combining the most basic elements of social media.These apps are a great benefit to both customers and businesses.Customers get a special deal and businesses get their name out there to the friends of users.

The last step in the marketing process often includes building a continuing relationship with customers.

Marketers are now utilizing smartphones to connect with their customer base.According to the Connecting through Social Media box,what is the most effective way to engage customers?

Which of the following statements about the B2B market is true?

Promotion includes personal selling,publicity,and word-of-mouth efforts to persuade people to buy a firm's goods or services.

As a marketing manager for a retailer of lighting products,Lucinda will likely be involved in which of the following?

The __________ market consists of individuals and organizations that want goods and services in order to produce goods and services or to sell,rent,or supply those goods to others.

Placing a product in a location where people will buy it is part of the marketing mix.

By employing a relationship marketing strategy,Jocelyn found success as an entrepreneur.The goal of this strategy is to: