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Exam 14: Consumer Decision Process and Problem Recognition

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Question 51

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Which condition is appropriate to attempt to influence generic problem recognition?

A) It is early in the product life cycle.
B) The firm has a high percentage of the market.
C) External search after problem recognition is apt to be limited.
D) It is an industry-wide cooperative effort.
E) All of the above are appropriate to attempt to influence generic problem recognition.

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Question 52

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Name and describe the three types of consumer decision making, and discuss the factor that influences the type consumers will use.

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The three types of consumer decision mak...

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Question 53

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Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____.

Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

Some companies attempt to initiate problem recognition through ______.

A latent problem is one of which the consumer is not aware.

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.

Which of the following is a nonmarketing factor affecting problem recognition?

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

Joan currently drives a Toyota automobile, and it has been a very reliable car. However, she desires to own a BMW, but her finances cannot support such a purchase because she has to pay her mortgage, utilities, and her son's college tuition. Explain the two factors that affect one's desire to resolve a particular problem, and specify which one most likely is influencing Joan's inaction to resolve this discrepancy between her actual state and her desired state.

Which of the following is a concern marketing managers have related to problem recognition?

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?

Which problem recognition involves a discrepancy that only one brand can solve?

The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent?

Problem recognition is the first stage of the consumer decision process.

Firms attempt to cause selective problem recognition to gain or maintain market share.

Which type of consumer decision making includes only a limited internal information search and no external search for information?

The three types of decision making are rebuy, limited, and extended.