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Exam 13: Situational Influences

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Question 51

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Which of the following is a way that gifts communicate symbolic meaning?

A) In many cases, price can be known and can be interpreted as a measure of the esteem the giver has for the receiver.
B) The image and functionality of the gift implies the giver's impression of the image and personality of the receiver.
C) It reflects on the image and thoughtfulness of the giver.
D) It can signify the type of relationship the giver has or desires with the receiver.
E) All of the above ways communicate the symbolic meaning of a gift.

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Question 52

Multiple Choice

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One study found that wedding gifts tend to be _____ while birthday gifts tend to be _____.

A) expensive; inexpensive
B) inexpensive; expensive
C) fun; utilitarian
D) utilitarian; fun
E) large; small

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Question 53

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The only aspect of music that influences consumer behavior is tempo.

Mimi is a teenager and wants to be accepted by her friends. In fact, she might act a certain way not because she really wants to, but rather, she does it because others around her are doing it. The influence these others have on Mimi represent which situational characteristic?

Which of the following is NOT a situation in which consumer behavior occurs?

Consumers typically attend the theater for utilitarian purposes.

Some consumers are highly susceptible to interpersonal influence, which is a _____.

Marcie will soon be 50 years old, so to pamper herself, she decided to get a massage. With respect to the typology of service environments, this type of service would be categorized as _____.

Which of the following reflects temporary states of being rather than temporary states of mind?

Which of the following are antecedent states?

Expanded usage situation strategies can produce major sales gains for established products.

Physical surroundings represent the situational characteristic that has the greatest impact on consumption behavior.

Jessica and her friends are 16 years old like to shop at Aeropostale, which is a clothing store targeted to teens and young adults. They like to go in that store because there are usually some pretty cute guys working and shopping there. Even though there are some parents shopping with their teens, the other customers are usually teens like themselves. The other individuals present in this store represent the _____.

A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a _____.

Marketers do not attempt to change or create consumption patterns associated with rituals.

The other individuals present in the particular situation are referred to as the _____.

Many of you have probably heard of Banana Republic retail stores and perhaps have shopped there. Many of you may not know that the store used to look much different than it does today. It used to be more like an adventure, and the merchandise assortment was more appropriate for a safari. If you've ever seen an Indiana Jones movie, you can get a pretty good idea of what Banana Republic used to look like. The stores would have a jeep in the store, camouflage netting, and music from the 1940s playing. The inside had wooden beams and maps hung on the wall that looked like treasure maps. Much of the merchandise was accompanied by a sign that had a tale of some adventure associated with it. These physical features of the retail environment are referred to as the _____.

The sum of all the physical features of a retail environment is referred to as the _____.

Melanie lives in a small city that does not have a lot of the interesting retail stores. She and her two best friends take a trip twice a year to places such as Atlanta, Dallas, and Chicago to go shopping. It's so exciting for them to go in some of the stores because they are so unique, and they have only seen them online or in catalogs. Also, several cities now have lifestyle centers or town centers that are reminiscent of downtown in bygone days. All of the factors such as décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the merchandise that Melanie and her friends make a special trip to experience comprise which situation characteristic?

Which of the following statements is TRUE regarding moods?