A) Edward C. Tolman; a cognitive map of the maze
B) Martin Seligman; learned helplessness
C) John Garcia; a taste aversion to any food eaten in the maze
D) Ivan Pavlov; a conditioned emotional response to the maze
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Multiple Choice
A) the Premack principle.
B) the law of effect.
C) the time-out from positive reinforcement procedure.
D) the reinforcement of incompatible behavior strategy.
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Multiple Choice
A) a neutral stimulus and a stimulus that naturally elicits a response
B) a stimulus and a response
C) a behavioral response and a natural environmental consequence
D) an unconditioned stimulus and a voluntarily emitted behavioral response
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True/False
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Multiple Choice
A) only people can develop cognitive maps of their environments.
B) animals learn more by mental representation than by reinforcement.
C) learning will not occur unless behavior is stamped in by a rewarding consequence.
D) rewards affect performance of what has been learned rather than the process of learning itself.
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True/False
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Multiple Choice
A) "Psychology should focus on the study of mental processes."
B) "The scientific study of the mind is best accomplished through the use of introspective reports."
C) "The purpose of psychology is to explain conscious thought and perceptions."
D) "The goal of psychology is the prediction and control of behavior."
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True/False
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Multiple Choice
A) increases; increases
B) increases; decreases
C) decreases; increases
D) decreases; decreases
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True/False
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True/False
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Multiple Choice
A) Punishment is most effective if it consistently follows a response.
B) If punishment is intense, it may produce undesirable results, such as complete passivity or hostility.
C) The effects of punishment are often temporary.
D) Punishment is the most effective way to teach or promote new behaviors that are more desirable or appropriate.
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Multiple Choice
A) Watson demonstrated the effectiveness of conditioned reinforcers and behavior modification techniques in improving worker productivity.
B) Watson's research on conditioned responses in animals was used to improve veterinary practice and to develop new products for pets and livestock.
C) Watson was a pioneer in using classical conditioning in advertising campaigns so that consumers would associate emotional responses with particular consumer products.
D) Watson's classical conditioning techniques demonstrated the importance of having employees wear uniforms with the company's logo.
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Multiple Choice
A) the cognitive expectation of reinforcement or punishment affected the performance of a behavior.
B) negative reinforcement is less effective than positive reinforcement in changing behavior.
C) learned helplessness can be overcome through guided mastery experiences.
D) even emotional responses can be classically conditioned.
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Multiple Choice
A) believed that the study of classical conditioning should be expanded to investigate how conscious thoughts, perceptions, and other subjective mental states influence the conditioning process.
B) did not view psychology as an exact, or precise, science because of its emphasis on studying subjective states of consciousness.
C) founded behaviorism as a new school of thought and was elected president of the American Psychological Association.
D) began investigating the role of classical conditioning in schizophrenia and other mental disorders.
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Multiple Choice
A) Skinner advocated that society should be redesigned using principles of operant conditioning to shape desired behaviors.
B) Skinner believed that environmental conditions cause criminal and other undesirable behaviors in society.
C) Skinner believed that notions such as a person having free will and self-determination are really just illusions.
D) Skinner advocated the greater use of punishment to control human behavior and to achieve a more perfect society.
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Multiple Choice
A) Robert Rescorla
B) Martin Seligman and Stephen Maier
C) B. F. Skinner
D) Marian and Keller Breland
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Multiple Choice
A) were able to escape quickly because of their insight and reasoning abilities.
B) were classically conditioned to fear the puzzle boxes.
C) were classically conditioned to salivate at the sight of the puzzle boxes.
D) used trial and error to escape from the puzzle boxes.
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True/False
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