Question 1

Since front-line service workers are not able to predict the causes of customer complaints,managers must be the ones to identify potential customer service problems.

Accepted Answer

A) True 
 B)False

Question 2

Technology has little impact on the quality of customer service a small company offers.

Accepted Answer

A) True 
 B)False

Question 3

Small companies with limited financial resources can often use ________ as a way to differentiate themselves from larger competitors.

Accepted Answer

A)  innovation
B)  lower prices with higher quality
C)  high price and high quality
D)  customer service

Question 4

The marketing mix consist of the "4Ps" : Product,Plot,Place,Promotion.

Accepted Answer

A) True 
 B)False

Question 5

The most common channel of distribution for consumer goods is:

Accepted Answer

A)  manufacturer → consumer.
B)  manufacturer → retailer → consumer.
C)  manufacturer → wholesaler → retailer → consumer.
D)  manufacturer → broker → consumer.

Question 6

The right price for a product depends on which factors?

Accepted Answer

A)  A small company cost structure
B)  The desired image the company wants to create in its customers' minds
C)  An assessment of what the market will bear
D)  All of the above

Question 7

The marketing plan should include certain key objectives,such as:

Accepted Answer

A)  determining product costs through market research.
B)  pinpointing the specific target markets a small business will serve.
C)  determining what costing strategies to use.
D)  discovering what the company's ETDB index is.

Question 8

Generally speaking,small businesses are more effective at relationship marketing than larger companies.

Accepted Answer

A) True 
 B)False

Question 9

Market research:

Accepted Answer

A)  provides the information that is foundational to the marketing plan.
B)  is the process used to set the goals and objectives of the marketing plan.
C)  is prohibitively expensive for the small business owner.
D)  is relatively unimportant to the small business owner if the owner is close to his/her customers.

Question 10

Discuss how a company can achieve stellar customer service and satisfaction.

Accepted Answer

Listen to customers;define superior serv...

Exam 9: Building a Bootstrap Marketing Plan

Since front-line service workers are not able to predict the causes of customer complaints,managers must be the ones to identify potential customer service problems.

Correct Answer
verified

Market research:

Correct Answer
verified

The marketing mix consist of the "4Ps" : Product,Plot,Place,Promotion.

Correct Answer
verified

The marketing plan should include certain key objectives,such as:

Correct Answer
verified

Generally speaking,small businesses are more effective at relationship marketing than larger companies.

Correct Answer
verified

The right price for a product depends on which factors?

Correct Answer
verified

The most common channel of distribution for consumer goods is:

Correct Answer
verified

Small companies with limited financial resources can often use ________ as a way to differentiate themselves from larger competitors.

Correct Answer
verified

Technology has little impact on the quality of customer service a small company offers.

Correct Answer
verified

Discuss how a company can achieve stellar customer service and satisfaction.

Correct Answer
verified
Listen to customers;define superior serv...
View Answer

Exam 9: Building a Bootstrap Marketing Plan

Since front-line service workers are not able to predict the causes of customer complaints,managers must be the ones to identify potential customer service problems.

Correct AnswerverifiedShow Answer

Market research:

Correct AnswerverifiedShow Answer

The marketing mix consist of the "4Ps" : Product,Plot,Place,Promotion.

Correct AnswerverifiedShow Answer

The marketing plan should include certain key objectives,such as:

Correct AnswerverifiedShow Answer

Generally speaking,small businesses are more effective at relationship marketing than larger companies.

Correct AnswerverifiedShow Answer

The right price for a product depends on which factors?

Correct AnswerverifiedShow Answer

The most common channel of distribution for consumer goods is:

Correct AnswerverifiedShow Answer

Small companies with limited financial resources can often use ________ as a way to differentiate themselves from larger competitors.

Correct AnswerverifiedShow Answer

Technology has little impact on the quality of customer service a small company offers.

Correct AnswerverifiedShow Answer

Discuss how a company can achieve stellar customer service and satisfaction.

Correct AnswerverifiedListen to customers;define superior serv...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Listen to customers;define superior serv...
View Answer