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Suppose that monopolistically competitive firms in a certain market are earning positive profits. In the transition from this initial situation to a long-run equilibrium,


A) the number of firms in the market decreases.
B) each existing firm experiences a decrease in demand for its product.
C) each existing firm experiences a rightward shift of its marginal revenue curve.
D) each existing firm experiences an upward shift in its average total cost curve.

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In a monopolistically competitive industry, a firm's demand curve also represent its


A) marginal revenue.
B) marginal cost.
C) average revenue.
D) profit.

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A monopolistically competitive market could be considered inefficient because


A) marginal revenue exceeds average revenue.
B) price exceeds marginal cost.
C) the efficient scale of production is only achieved in the long run, not in the short run.
D) markup pricing does not occur in any other market structure.

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Which of these types of firms can earn a positive economic profit in the long run?


A) monopolies, but not competitive firms or monopolistically competitive firms
B) monopolies and monopolistically competitive firms, but not competitive firms
C) monopolies, monopolistically competitive firms, and competitive firms
D) No firms earn positive economic profit in the long run. Entry will reduce all firms' economic profit to zero in the long run.

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Joe's Juice Shop operates in a monopolistically competitive market. Joe's is currently producing where its average total cost is minimized. In the long run we would expect Joe's output to


A) decrease and average total cost to increase.
B) decrease and average total cost to decrease.
C) remain unchanged as Joe's is doing the best it can.
D) increase and average total costs to decrease.

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Which of the following statements is not correct?


A) Novels are likely to be produced in a monopolistically competitive industry.
B) Cable television is likely to be produced in a monopoly industry.
C) Milk is likely to be produced in a monopolistically competitive industry.
D) Cigarettes are likely to be produced in an oligopoly industry.

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AllClean knows that it produces and sells very effective laundry detergent. NotQuiteWhite knows that it produces and sells ineffective laundry detergent. According to the signaling theory of advertising,


A) both AllClean and NotQuiteWhite have incentives to spend large amounts of money on advertising their products.
B) AllClean has an incentive to spend a large amount of money on advertising its detergent, but NotQuiteWhite does not.
C) NotQuiteWhite has an incentive to spend a large amount of money on advertising its detergent, but AllClean does not.
D) neither AllClean nor NotQuiteWhite has an incentive to spend a large amount of money on advertising their detergents.

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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.   -Refer to Table 16-1. What is the concentration ratio in Industry B? A)  18% B)  34% C)  61% D)  95% -Refer to Table 16-1. What is the concentration ratio in Industry B?


A) 18%
B) 34%
C) 61%
D) 95%

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Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20. Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20.   -Refer to Table 16-7. If the firm produces its profit-maximizing level of output and there is a constant marginal cost of $7 per unit, which of the following is correct? A)  This firm is operating at its efficient scale. B)  This firm should expect its demand curve to shift to the left. C)  Firms will leave the market and profits for firms that remain in the market will rise. D)  This firm is in a long-run equilibrium. -Refer to Table 16-7. If the firm produces its profit-maximizing level of output and there is a constant marginal cost of $7 per unit, which of the following is correct?


A) This firm is operating at its efficient scale.
B) This firm should expect its demand curve to shift to the left.
C) Firms will leave the market and profits for firms that remain in the market will rise.
D) This firm is in a long-run equilibrium.

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Which of the following statements is correct?


A) Firms in monopolistic competition and monopoly can earn economic profits in both the short run and the long run.
B) Both perfectly competitive and monopolistically competitive firms charge a price equal to marginal cost.
C) Firms in perfect competition, monopolistic competition, and monopoly maximize profits by producing where marginal revenue equals marginal cost.
D) Both perfectly competitive and monopolistically competitive firms produce the welfare-maximizing level of output.

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Which of the following areas represents the profit for this profit maximizing monopolistically competitive firm? A)  BCHG B)  BCIJ C)  GHIJ D)  0BCL -Refer to Figure 16-13. Which of the following areas represents the profit for this profit maximizing monopolistically competitive firm?


A) BCHG
B) BCIJ
C) GHIJ
D) 0BCL

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Monopolistic competition is considered inefficient because


A) price exceeds marginal cost.
B) output is excessive.
C) long-run profits are positive.
D) barriers to entry limit the number of firms in the market.

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When a new firm enters a monopolistically competitive market, the individual demand curves faced by all existing firms in that market will


A) shift to the left.
B) shift to the right.
C) shift in a direction that is unpredictable without further information.
D) remain unchanged. It is the supply curve that will shift.

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Each firm in a monopolistically competitive industry faces a downward-sloping demand curve because


A) there are many other sellers in the market.
B) there are very few other sellers in the market.
C) the firm's product is different from those offered by other firms in the market.
D) the firm faces the threat of entry into the market by new firms.

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Scenario 16-8 Burger Bonanza, a major national burger chain, recently decided to spend $4 million on an advertising campaign featuring a world famous actor to promote its new Bomber Burger. -Refer to Scenario 16-8. What two benefits are conveyed by the brand name Burger Bonanza?

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When a profit-maximizing firm in a monopolistically competitive market is in long-run equilibrium, marginal cost must lie below average total cost.

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The "monopoly" in monopolistically competitive markets is most likely a result of firms having some pricing power due to product differentiation.

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A monopolistically competitive firm is currently earning a positive economic profit. If other firms enter the market, we would expect that the added competition will cause this firm to adjust its output such that it


A) will operate closer to its efficient scale.
B) will operate further from its efficient scale.
C) will no longer be at its efficient scale.
D) might move either closer to or further from its efficient scale.

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A monopolistically competitive market is like a competitive market in that


A) both market structures feature easy entry by new firms in the long run.
B) the main objective of firms in both market structures is something other than profit maximization.
C) firms in both market structures produce the welfare-maximizing level of output.
D) firms in both market structures set price above marginal cost.

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Which market structure(s) is(are) considered highly concentrated?

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