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Exam 13: Distributing and Promoting Products

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Question 21

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Direct marketing is the marketing of products to customers through face-to-face sales presentations at home or in the workplace.

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Question 22

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Which of the following is not an advantage of magazine advertising?

A) Specific market segments can be reached.
B) It is more prestigious.
C) It has a longer life span.
D) It lacks timeliness.
E) The ad can be viewed repeatedly.

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Question 23

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Zero Manufacturing produces candy bars. The company would probably choose which of the following to reach its target market?

____ is essential to the selling process because it leaves a good impression and eases the way toward future sales.

​Norton Antivirus provides a ___, which is a return of part of the purchase price of a product to purchasers who return a copy of their receipt and a part of the product container.

Clothing manufacturers typically prefer _____ distribution.

All of the following are categories of promotion except:

An order getter is responsible for selling products to new customers and increasing sales to present customers. Thus, he/she is responsible for:

Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in the way for each type of market coverage.

The first step in developing an advertising campaign is to:

SME Ads Inc. (SME) Steven Monahan owns SME Ads Inc., an advertising agency. At present, the company focuses on advertising only. However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix. Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Steven believes this is the most effective way to subdivide advertising. Since television is the most widely used advertising medium, the company spends most of its time on television advertising. SME knows what it takes to get the job done, and it is committed to success. -Refer to SME Ads Inc. Which of the following terms refers to the type of advertising SME would use to increase the demand for all brands of a product within a specific industry?

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

A primary benefit of magazine advertising is the advertisement's life span.

​A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____.

Which of the following is the best example of a good advertising campaign objective?

After Jeremy has made his sales presentation and answered the prospect's objections, he says, "When would you like to take delivery of the copier?" This is called a _____.

In terms of total freight carried, trucks are the most important of transportation.

If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to:

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product. Customers can redeem their savings at the time of purchase. This sales promotion is a _____.