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Exam 8: Business Across the Enterprise

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Question 31

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According to the textbook case, Telefonica realized that many smaller businesses could not afford standard EDI services, so they offered InfoEDI which allows transmission to be entered and processed _______________.

A) on data exchanges
B) on intranets
C) on the Internet
D) on extranets

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Question 32

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CRM software is difficult to install because it often touches many different legacy systems.

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Question 33

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According to the textbook case, Colgate implemented SAP R/3 because it needed to coordinate globally and act _______________.

It costs _______________ to sell to a new customer than it does to sell to an existing one.

Companies in stage _____ of a supply chain management implementation concentrate on expanding the business network of Web-enabled SCM-capable trading partners in their supply chain to increase operational efficiency and effectiveness in meeting strategic business objectives.

Every supply chain application installation requires a hefty up-front investment.

In the _______________ phase of a customer relationship, a business relies on CRM software tools and databases to proactively identify and reward its most loyal and profitable customers via targeted marketing programs.

The goal of SCM is to create a fast, efficient, and low-cost network of business relationships, or a _______________, to get a company's products from concept to market.

_______________ systems store customer account data in common databases and then make it available throughout a company via Internet, intranet, or other network links.

EDI software typically converts a company's own document formats into standardized EDI formats.

Which of the following would occur in stage 1 of a supply chain management implementation?

All of the following are examples of the business value of operational CRM except:

Call center software helps customer service reps assist customers who are having problems with a product or service by providing relevant service data and suggestions.

EDI automatically tracks inventory changes; triggers orders, invoices, and other documents related to transactions; and schedules and confirms delivery and payment.

The growth of the Internet and corporate _______________ and _______________ prompted software companies to build Web interfaces and networking capabilities into ERP systems.

In many cases, ERP failures are due to over-reliance on the claims of ERP software vendors.

A CRM system provides sales reps with the software tools and company data sources they need to _______________.

Four important trends are shaping the continuing evolution of ERP: improvements in integration and flexibility, extensions to e-business applications, a broader reach to new users, and the adoption of _______________ technologies.

Because each supply chain process should add value to the products or services a company produces, a supply chain is frequently called a __________ chain.

Enterprise resource planning software for a manufacturing company will typically process data from _______________.