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Theodore and James decide to enter into an agreement with a firm in Europe allowing them to use their software, brand name, and business methods in return for a lump sum payment and a percentage of sales. The European firm is a service organization that plans to use the software to serve its customers. Their agreement is a(n) ________.


A) export agreement
B) licensing agreement
C) franchise agreement
D) import agreement

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According to the text, which of the following is a typical definition of a multinational corporation?


A) It is a company that maintains operations in multiple countries.
B) It is a company that maintains franchises in multiple countries.
C) It is a company that has multiple home bases and manufacturing plants.
D) It is a company that pays corporate taxes in at least two countries.

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Managers who want to get into a global market with minimal investment start with global sourcing.

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The single European Union currency is called the ________.


A) deutchmark
B) krona
C) pound
D) euro

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A corporation drops its organizational structure based on countries and reorganizes into industry groups. This is an example of the company becoming a(n) ________.


A) ethnocentric company
B) polycentric organization
C) borderless organization
D) global company

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A transnational organization reflects an ethnocentric attitude.

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The advantages of operating globally include ________.


A) higher profits
B) higher employee satisfaction
C) higher stock trading prices
D) lower employee turnover

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Bill Sanderson, a manager in a manufacturing firm in New York has a tendency to view the world only through his U.S.-based perspective. What can be deduced about his attitude?


A) He has an elitist attitude.
B) He has a polycentric attitude.
C) He has a parochialistic attitude.
D) He has a geocentric attitude.

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A ________ economy is one in which resources are primarily owned and controlled by the private sector.


A) free market
B) planned
C) command
D) democratic

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Managers with a(n) ________ attitude view every foreign operation as different and hard to understand.


A) geocentric
B) polycentric
C) ethnocentric
D) regiocentric

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In 1984 Toyota and General Motors formed a company called NUMMI to build cars carrying both the General Motors and Toyota brands. NUMMI is an example of a(n) ________.


A) equity strategic alliance
B) joint venture
C) global venture
D) nonequity strategic alliance

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The World Trade Organization evolved from which of the following?


A) Mercosur
B) General Agreement on Tariffs and Trade
C) Truman Doctrine
D) Marshall Plan

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Discuss four global economic issues and how they affect management decisions, providing examples of each.

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a. Type of economy - There are two major...

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The United States, Canada, Mexico, and Honduras are parties to the North American Free Trade Association.

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The World Trade Organization ________.


A) advises developing countries on issues of trade barriers
B) promotes long-term economic development and poverty reduction
C) exists to help countries conduct trade through a system of rules
D) facilitates trade among third-world countries and developed nations

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The GLOBE framework for assessing cultures is similar to Hofstede's framework, but measures fewer dimensions.

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Employers in the global marketplace look for which one of the following?


A) a college degree in multicultural awareness
B) critical thinking skills
C) multi-lingual skills
D) respect for differences

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The ________ was formed by twelve member countries with the primary motivation of reasserting the region's economic position against the United States and Japan.


A) African Union
B) European Union
C) Central America Free Trade Agreement
D) Association of South-East Asian Nations

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Part of Jose's company's business plan involves setting up a foreign subsidiary. This arrangement involves ________.


A) making products domestically and selling them abroad
B) Jose's company giving the foreign subsidiary the right to use its brand name
C) directly investing in a foreign country
D) minimum global investment

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When the original members formed the European Union in 1992, the primary motivation was to reassert the region's economic position against the United States and Japan.

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