Question 1

The components of global market assessment include all of the following except

Accepted Answer

A)   ethnic analysis.
B)   infrastructure and technological analysis.
C)   analysis of government actions.
D)   sociocultural analysis.
E)   economic analysis.

Question 2

The Big Mac Index is a novel measure of

Accepted Answer

A)   GDP.
B)   purchasing power parity.
C)   per capita GNI.
D)   economic growth.
E)   international trade surplus.

Question 3

Direct investment offers the firm complete control over its operations in the foreign country.

Accepted Answer

A) True 
 B)False

Question 4

Tariffs,quotas,and currency exchange policies affect global

Accepted Answer

A)   offshore product design.
B)   pricing strategies.
C)   advertising.
D)   logistics.
E)   promotion.

Question 5

Gandolph's Tires sells the same tire globally,but it uses different advertisements based on the country and culture.This is an example of

Accepted Answer

A)   cultural shift.
B)   glocalization.
C)   ethnic sensitivity.
D)   promotional flex.
E)   unethical marketing practices.

Question 6

You have been asked to evaluate the economic potential of Gabon as a market for your company's products.What three categories of economic factors will you assess?

Accepted Answer

You will assess Gabon's genera...

Question 7

What are the pros and cons of a franchising agreement for global expansion?

Accepted Answer

A franchise contract allows the franchis...

Question 8

Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo,so Unilever started selling single-serve packets at very low prices.Later,Unilever discovered that the same approach worked in the United States and started also selling them there.This is an example of

Accepted Answer

A)   reverse innovation.
B)   glocalization.
C)   ethnic sensitivity.
D)   promotional flex.
E)   unethical marketing practices.

Question 9

Russia scores notably high uncertainty avoidance and power distance scores on Hofstede's cultural dimensions graph.What does this mean to someone looking to market a product in that country?

Accepted Answer

Uncertainty avoidance relates to the ext...

Question 10

Global segmentation,targeting,and positioning (STP) are more complicated than local STP,in part because

Accepted Answer

A)   consumers may view their roles differently in different countries.
B)   there are fewer franchising opportunities in global markets.
C)   global consumer markets are almost totally homogeneous,making segmentation difficult.
D)   most governments have rules against targeting consumers.
E)   positioning almost always fails when attempted in a foreign country.

Question 11

The most common measure of market potential of an economy is a country's

Accepted Answer

A)   GNI.
B)   GDP.
C)   PPP.
D)   CPI.
E)   APR.

Question 12

Manufacturers would prefer to produce in a country with a trade __________,because it signals a greater opportunity to export products to more markets.

Accepted Answer

A)   surplus
B)   deficit
C)   discrepancy
D)   bonus
E)   balance

Question 13

Global expansion often begins with

Accepted Answer

A)   franchising.
B)   exporting of goods.
C)   joint ventures.
D)   direct investment.
E)   strategic alliances.

Question 14

India is one of the fastest-growing markets and has one of the youngest populations in the world.

Accepted Answer

A) True 
 B)False

Question 15

Brazil is characterized by strong upper and lower classes,but the middle class has declined in recent years.

Accepted Answer

A) True 
 B)False

Question 16

Global expansion often begins when a firm receives an order for its product from another country.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not one of the major trade agreements affecting global marketing?

Accepted Answer

A)   NAFTA
B)   EU
C)   GNI
D)   ASEAN
E)   CAFTA

Question 18

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Accepted Answer

A)   communication
B)   product
C)   cultural
D)   distribution
E)   pricing

Question 19

Domestic firms developing a global entry strategy might consider franchising; however,the disadvantages need to be considered.Which of these is not a disadvantage of franchising?

Accepted Answer

A)   The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically.
B)   The franchisee might end up becoming a competitor.
C)   Franchising limits profit potential,since profits will have to be split with the franchisee.
D)   Franchising is the riskiest way to enter a foreign market.
E)   All of these are disadvantages a firm must consider.

Question 20

You have been hired to pursue international marketing for a small manufacturing firm.The owner,who is reaching retirement age,does not like to take on risky business ventures.Her son,though,likes to take risks; he feels it's a good way to earn a greater return.What entry strategy would the owner want to pursue,and what entry strategy would the son want to pursue? How might you resolve the differences?

Accepted Answer

The owner would prefer exporting as the ...

Exam 8: Global Marketing

Direct investment offers the firm complete control over its operations in the foreign country.

Correct Answer
verified

You have been asked to evaluate the economic potential of Gabon as a market for your company's products.What three categories of economic factors will you assess?

Correct Answer
verified
You will assess Gabon's genera...
View Answer

Domestic firms developing a global entry strategy might consider franchising; however,the disadvantages need to be considered.Which of these is not a disadvantage of franchising?

Correct Answer
verified

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Correct Answer
verified

What are the pros and cons of a franchising agreement for global expansion?

Correct Answer
verified
A franchise contract allows the franchis...
View Answer

Correct Answer
verified

Gandolph's Tires sells the same tire globally,but it uses different advertisements based on the country and culture.This is an example of

Correct Answer
verified

The Big Mac Index is a novel measure of

Correct Answer
verified

Global expansion often begins with

Correct Answer
verified

The most common measure of market potential of an economy is a country's

Correct Answer
verified

Correct Answer
verified
The owner would prefer exporting as the ...
View Answer

Tariffs,quotas,and currency exchange policies affect global

Correct Answer
verified

The components of global market assessment include all of the following except

Correct Answer
verified

Global segmentation,targeting,and positioning (STP) are more complicated than local STP,in part because

Correct Answer
verified

India is one of the fastest-growing markets and has one of the youngest populations in the world.

Correct Answer
verified

Russia scores notably high uncertainty avoidance and power distance scores on Hofstede's cultural dimensions graph.What does this mean to someone looking to market a product in that country?

Correct Answer
verified
Uncertainty avoidance relates to the ext...
View Answer

Which of the following is not one of the major trade agreements affecting global marketing?

Correct Answer
verified

Manufacturers would prefer to produce in a country with a trade __________,because it signals a greater opportunity to export products to more markets.

Correct Answer
verified

Brazil is characterized by strong upper and lower classes,but the middle class has declined in recent years.

Correct Answer
verified

Global expansion often begins when a firm receives an order for its product from another country.

Correct Answer
verified

Exam 8: Global Marketing

Direct investment offers the firm complete control over its operations in the foreign country.

Correct AnswerverifiedShow Answer

You have been asked to evaluate the economic potential of Gabon as a market for your company's products.What three categories of economic factors will you assess?

Correct AnswerverifiedYou will assess Gabon's genera...View AnswerShow Answer

Domestic firms developing a global entry strategy might consider franchising; however,the disadvantages need to be considered.Which of these is not a disadvantage of franchising?

Correct AnswerverifiedShow Answer

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Correct AnswerverifiedShow Answer

What are the pros and cons of a franchising agreement for global expansion?

Correct AnswerverifiedA franchise contract allows the franchis...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Gandolph's Tires sells the same tire globally,but it uses different advertisements based on the country and culture.This is an example of

Correct AnswerverifiedShow Answer

The Big Mac Index is a novel measure of

Correct AnswerverifiedShow Answer

Global expansion often begins with

Correct AnswerverifiedShow Answer

The most common measure of market potential of an economy is a country's

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThe owner would prefer exporting as the ...View AnswerShow Answer

Tariffs,quotas,and currency exchange policies affect global

Correct AnswerverifiedShow Answer

The components of global market assessment include all of the following except

Correct AnswerverifiedShow Answer

Global segmentation,targeting,and positioning (STP) are more complicated than local STP,in part because

Correct AnswerverifiedShow Answer

India is one of the fastest-growing markets and has one of the youngest populations in the world.

Correct AnswerverifiedShow Answer

Russia scores notably high uncertainty avoidance and power distance scores on Hofstede's cultural dimensions graph.What does this mean to someone looking to market a product in that country?

Correct AnswerverifiedUncertainty avoidance relates to the ext...View AnswerShow Answer

Which of the following is not one of the major trade agreements affecting global marketing?

Correct AnswerverifiedShow Answer

Manufacturers would prefer to produce in a country with a trade __________,because it signals a greater opportunity to export products to more markets.

Correct AnswerverifiedShow Answer

Brazil is characterized by strong upper and lower classes,but the middle class has declined in recent years.

Correct AnswerverifiedShow Answer

Global expansion often begins when a firm receives an order for its product from another country.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
You will assess Gabon's genera...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A franchise contract allows the franchis...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The owner would prefer exporting as the ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Uncertainty avoidance relates to the ext...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified