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Books and magazines tend to portray males as _________ whereas females are portrayed as _________.


A) Active; Passive
B) Immobile; Mobile
C) Passive; Aggressive
D) Invisible; Visible

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After viewing violent scenes on television, young children are more willing to


A) Engage in altruistic acts.
B) Accept the aggressive behavior of other children.
C) Listen and talk to each other.
D) All answers are correct.

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Jalon's teacher read a book in which a monster emerged from under the bed. Since the book reading, Jalon has been afraid to go to sleep. This is an example of how a media message can


A) Change experience.
B) Enhance experience.
C) Interfere with experience.
D) All answers are correct.

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Advertisers report that children start asking for brand names as early as _________ years old.

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Which theory related to socialization believes that media content affects viewers' beliefs about the world and alters their behavior as a result?


A) Social Cognitive Theory
B) Cultivation Theory
C) Motivation Theory
D) Displacement Theory

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Newspapers, magazines, books, radio, and television are all examples of


A) Mass media.
B) The macrosystem.
C) The chronosystem.
D) All answers are correct.

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Children ages birth to six spend as much time with television, computers, and video games as they do


A) In cooperative play.
B) Playing outside.
C) In model-building play.
D) In formal operational thought.

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When the intent of an advertisement is concealed or hidden, this is known as _________ advertising.

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According to your text, when sexually-suggestive bedroom scenes on shown on television, the couples in the scenes are typically


A) Married.
B) Unmarried.
C) Neither answer is correct; both married and unmarried couples are shown in equal frequency.
D) Neither answer is correct; couples are never seen in sexually-suggestive bedroom scenes on television.

Correct Answer

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The award given yearly for the most distinguished picture book for children is called the ________________________.

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Which of the following is NOT a bias one might find in a textbook?


A) Invisibility
B) Stereotyping
C) Fragmentation and Isolation
D) All answers are correct; All refer to biases one could find in a textbook

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The Public Broadcasting System (PBS) was founded in what year?

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Reading differs from other types of media influences in that


A) Literary language is more complex.
B) Reading requires a child to process information.
C) Reading requires a child to engage in fantasy.
D) All answers are correct.

Correct Answer

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With what aspects of family interaction does television viewing potentially interfere?


A) Communication
B) Resolution of problems
C) Development of relationships
D) All answers are correct

Correct Answer

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Which of the following best describes the point of the Leu et al (2005) study?


A) Children are able to find websites.
B) Children believe what they read on the web.
C) Children prefer animal topics over human topics.
D) Children prefer green and white as website colors.

Correct Answer

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Using information found in your text, evaluate the ways in which communities have responded to concerns about broadcast television.

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When featured characters on children's television shows are linked to toys sold in the marketplace, this is known as _________ marketing.

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Advanced in television broadcasting have created changes of millions of U.S. families in


A) Sleep habits.
B) Conversation patterns.
C) Meal arrangements.
D) All of the above.

Correct Answer

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One key difference between books and magazines as it relates to socialization is that magazines contain


A) Stories.
B) Advertisements.
C) Written language.
D) Page numbers.

Correct Answer

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Action for Children's Television is an example of a


A) Public Interest Group.
B) Law protecting children.
C) Legislative body.
D) Government agency.

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