Asked by
Melanie Gomez
on Nov 06, 2024
Verified
A brand has two parts: the brand name and brand mark.
Brand Name
The distinctive title by which a product or service is known, recognized, and remembered by consumers.
Brand Mark
A symbol or design that identifies a brand, making it distinguishable from others.
- Acquire knowledge on the components and criticality of effective branding plans.
Verified Answer
SK
Learning Objectives
- Acquire knowledge on the components and criticality of effective branding plans.
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