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Linda Marie jimenez
on Oct 08, 2024

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A rational consumer will cease purchasing a product at that quantity where marginal utility begins to diminish.

Marginal Utility

The increased pleasure received from consuming an extra unit of a good or service.

Rational Consumer

A consumer who systematically and logically evaluates available options to maximize their satisfaction or utility in decision-making processes.

  • Understand the concepts of marginal utility and how it influences consumer purchasing behavior.
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Richi TrujilloOct 08, 2024
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