Asked by
Calvin Rashaud
on Dec 15, 2024Verified
A reference value involves comparing the costs and benefits of
A) substitute items.
B) items of equal or greater value.
C) products with which a consumer is familiar and items the consumer has not seen or used before.
D) items from one particular manufacturer or distributor.
E) intangible items.
Substitute Items
Products or services that can replace or serve as alternatives to another, meeting the same needs or fulfilling the same functions.
- Appraise the theory of value and consumer insights concerning its relationship with expense and benefits.
Verified Answer
HO
Learning Objectives
- Appraise the theory of value and consumer insights concerning its relationship with expense and benefits.