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Advertising during the Super Bowl is an example of information about quality contained primarily in the existence and expense of the advertising.
Advertising
The action of calling public attention to products, services, needs, etc., especially by paid announcements in print, broadcast, or online media.
Super Bowl
An annual championship game of the National Football League (NFL), widely considered the pinnacle of American football.
Information About Quality
Knowledge or data regarding the characteristics or attributes of a product or service that determine its overall value to a consumer.
- Investigate the influence of promotional activities on market functionality, consumer preferences, and competitive dynamics.
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Learning Objectives
- Investigate the influence of promotional activities on market functionality, consumer preferences, and competitive dynamics.
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