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Gurpreet Chohan
on Nov 09, 2024

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After graduating from university, Joan is planning to start her own business.She wants to have her own chain of coffee bars.But that's not all.She plans to import, roast, and package her own brand of coffee.What is this a good example of?

A) Open systems
B) Resource dependence
C) Strategy
D) Vertical integration
E) Establishing legitimacy

Vertical Integration

A strategy where a company expands its operations into different stages of production or distribution within the same industry, often to control more of its supply chain.

Coffee Bars

Establishments specializing in serving coffee, along with various related beverages and often light snacks, facilitating social interaction and leisure.

  • Learn about the significance of vertical integration and its strategic value in fostering business expansion and dominance over the supply chain.
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JK
Jordyn KnightNov 12, 2024
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