Asked by
Peter Wolter
on Dec 15, 2024
Verified
All of the following are true about marketing except which?
A) Marketing is a broader activity than advertising.
B) Marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
C) Successful marketing usually results in one "winner" and one or more "losers."
D) When an organization engages in marketing, it should also create value for its partners and society.
E) Marketing is a broader activity than personal selling.
Genuine Benefits
The real advantages or positive outcomes that consumers receive from using a product or service, which meet or exceed their expectations.
Personal Selling
A face-to-face sales technique where a seller aims to persuade a buyer to purchase a product or service, focusing on customer needs and relationship building.
- Identify the moral aspects of marketing choices and their effects on society.
Verified Answer
AB
Learning Objectives
- Identify the moral aspects of marketing choices and their effects on society.
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