Asked by
Katie Dickens
on Dec 14, 2024Verified
An active consumer who is "delighted" with a brand and its message and then communicates with their online friends and the company about the joys of using the brand is referred to as
A) an expert.
B) a follower.
C) an end receiver.
D) a traditional consumer.
E) an evangelist.
Active Consumer
An engaged customer who actively seeks out information, makes informed decisions, and influences others.
Communicates Online
the exchange of messages, information, or data between individuals or groups using digital platforms and the internet.
- Understand the roles and characteristics of active consumers, influencers, and evangelists in social media.
Verified Answer
SS
Learning Objectives
- Understand the roles and characteristics of active consumers, influencers, and evangelists in social media.
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