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Katie Dickens
on Dec 14, 2024

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An active consumer who is "delighted" with a brand and its message and then communicates with their online friends and the company about the joys of using the brand is referred to as

A) an expert.
B) a follower.
C) an end receiver.
D) a traditional consumer.
E) an evangelist.

Active Consumer

An engaged customer who actively seeks out information, makes informed decisions, and influences others.

Communicates Online

the exchange of messages, information, or data between individuals or groups using digital platforms and the internet.

  • Understand the roles and characteristics of active consumers, influencers, and evangelists in social media.
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shelumiel suganobDec 20, 2024
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