By selling hardcover books to die-hard fans and paperback books to less enthusiastic readers, the publisher is able to price discriminate and raise its profits.

Price Discriminate

The practice of selling the same product or service at different prices to different customers, often based on their willingness to pay.

Hardcover Books

Books characterized by rigid covers and spine, typically designed for durability and long-term use.

Profits

The financial gain made in a transaction or operation, calculated as the difference between revenue and expenses.