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Melia Cunningham
on Nov 24, 2024

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Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity, a need termed:

A) the need for self-actualization.
B) the need for advancement.
C) the need for uniqueness.
D) the need for leadership.

Need For Uniqueness

The drive or desire within individuals to distinguish themselves from others by acquiring or possessing unique characteristics, behaviors, or products.

  • Gain an understanding of the utilitarian and hedonic motivations behind consumer behavior and how they guide purchasing decisions.
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Agampreet DeogunNov 28, 2024
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