Asked by
Kripa Gautam
on Nov 02, 2024
Verified
Caf-All,a coffee shop,uses _____ advertising when it tells people that "hard-working" people prefer its coffee over the coffee sold by its competitor,Moon-Cafe.
A) comparative
B) informative
C) reminder-oriented
D) corporate
Comparative Advertising
A marketing strategy where a brand compares its product directly to a competitor's product to highlight its advantages.
Hard-Working
Characterized by a strong dedication and commitment to completing tasks and achieving goals with considerable effort.
- Acquire knowledge on the different roles and forms of promotional activities in marketing.
- Recognize the role of advertising in product differentiation and its underlying function.
Verified Answer
GD
Learning Objectives
- Acquire knowledge on the different roles and forms of promotional activities in marketing.
- Recognize the role of advertising in product differentiation and its underlying function.
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