Chris is the CEO of Chris's Finest Soda. Chris's only product for the past 5 years has been Mountain True Soda. Over the past year, however, Mountain True sales have stalled for the first time. Chris decides to add a cherry flavoring to the Mountain True Soda and is calling the soda Cherry Mountain True. This be an example of what type of innovation?

A) people
B) exploratory
C) exploitative
D) process

Question

brittany earnhardt · Accepted Answer

Final Answer : C, Explanation :  Adding a cherry flavoring to an existing product, Mountain True Soda, to create Cherry Mountain True is an example of exploitative innovation. This type of innovation focuses on making improvements or variations to existing products or services to enhance their appeal or reach a slightly different market segment, rather than creating something entirely new or exploring new markets.

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