Asked by
Alyson Zougheib
on Oct 30, 2024
Verified
Christine has obtained a job pitching a product at a local state fair.Her job is to demonstrate cookware,highlighting its features and demonstrating its use as she prepares food for visitors who can watch her cook and try samples.Christine will be selling the cookware based on which CVP type?
A) resonating-focus approach
B) points-of-difference approach
C) all-benefits approach
D) product-market fit approach
Resonating-Focus Approach
A strategy that emphasizes aligning a company's products or services with the core values and needs of its target customers to create impactful, meaningful connections.
Pitching
The act of presenting ideas, products, or services to potential investors or clients, aiming to persuade or inform.
Cookware
Utensils and equipment used in the process of cooking or preparing food.
- Understand the elements and importance of an effective Customer Value Proposition (CVP).
Verified Answer
PP
Learning Objectives
- Understand the elements and importance of an effective Customer Value Proposition (CVP).