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Raymond Soriño
on Nov 24, 2024

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Cindy is watching a television advertisement. The only elements that will influence Cindy's attitude toward the advertisement are her attitude toward the advertiser and the mood evoked by the ad.

Attitude Toward

An individual's positive or negative feelings, beliefs, and predispositions towards an object, person, or issue.

Television Advertisement

A form of marketing communication used to promote or sell a product, service, or idea via the television medium.

Mood Evoked

The emotional state or atmosphere created by an environment, event, or experience, influencing individuals' perceptions and behaviors.

  • Clarify the impact of emotional responses on the effectiveness of advertising campaigns.
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Bridget LorenNov 24, 2024
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