Companies prefer the _________ model of informed consent.

A) opt-in
B) opt-out
C) sign-up
D) sign-out

Informed Consent

A process ensuring individuals are fully educated about what they are agreeing to participate in, mainly regarding research or medical procedures, ensuring voluntariness and awareness of potential risks and benefits.

Opt-In

Opt-in refers to a permission-based practice where individuals choose to receive marketing communications or other information by signing up voluntarily.

Opt-Out

The action taken to withdraw from something, especially a service or agreement, often implying the need for a decision to be actively made by the participant.