Asked by
Kayla Goodsill
on Nov 23, 2024
Verified
Dallas is playing an online racing game and sees an Apple ad pop up on the screen. This is a relatively new strategy called:
A) advertising pop-ups.
B) Internet synergy.
C) intrusive attention.
D) advergaming.
Advergaming
The use of video games as a medium to promote brands, products, or messages, often engaging users in an interactive experience.
Advertising Pop-Ups
Online advertisements that appear in a new window on top of website content, often interrupting the viewer's experience.
- Acquire insight into the idea, methodologies, and consequences of advergaming in present-day advertising efforts.
Verified Answer
TM
Learning Objectives
- Acquire insight into the idea, methodologies, and consequences of advergaming in present-day advertising efforts.