During his recent business trip, Jason was in a hotel across the street from a restaurant that had a Dunkin Donuts and Baskin Robbins ice cream store in the same building. These two restaurant chains together represent the idea of

A) co-branding.
B) brand extraction.
C) brand collusion.
D) a generic brand.
E) brand dilution.

Co-branding

A marketing partnership between at least two different brands of goods or services, aiming to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.

Brand Dilution

The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.