Asked by
Daniel Bogale
on Nov 06, 2024
Verified
Firms such as IKEA and The Home Depot are known for their use of __________ because they set reasonably low prices but still offer high-quality products and adequate customer services.
A) penetration pricing
B) market equity pricing
C) prestige pricing
D) relational pricing
E) value-based pricing
Value-based Pricing
Determining the product's price based on the customer's perceived value, emphasizing the product's benefits and differentiation from competitors.
High-quality Products
Items or services that surpass standard expectations in terms of performance, durability, and satisfaction.
- Examine and evaluate assorted pricing models and their effect on the perception of consumers and the demand they generate.
Verified Answer
AL
Learning Objectives
- Examine and evaluate assorted pricing models and their effect on the perception of consumers and the demand they generate.