Asked by
Tabitha McClendon
on Dec 14, 2024Verified
In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of
A) noise.
B) receiving.
C) encoding.
D) decoding.
E) messaging.
Encoding
The process of converting information into a form that can be understood and utilized by an electronic system.
Communication Process
The sequence of steps by which a message is transmitted from sender to receiver, including encoding, medium selection, decoding, and feedback.
Ad Campaign
A coordinated series of advertisements, across one or several mediums, designed to achieve a specific business goal or marketing objective.
- Acquire insight into the encoding and decoding mechanisms in the process of communication.
Verified Answer
MB
Learning Objectives
- Acquire insight into the encoding and decoding mechanisms in the process of communication.