In order to cope with a quickly changing competitive environment, small businesses need to be ______.

A) competition driven
B) reactive
C) market driven
D) liquid

Market Driven

A business approach focused on creating products and services based on the existing demands and preferences of the market.

Reactive

Characterized by actions taken in response to external situations or events rather than initiating change proactively.

Competition Driven

A market situation where businesses are highly motivated to outperform their rivals in order to gain greater market share and customer loyalty.