Asked by
Anthony Orabuena
on Nov 22, 2024
Verified
In the context of the liability of foreignness, which of the following companies is more likely to succeed?
A) Peacock Talkies, which enters a foreign market with a different cultural base
B) Brittall Inc., which enters a foreign market that is geographically located at a vast distance
C) Dearie Hubs, which enters a foreign market that is similar to its home market
D) Coallad Corp., which enters a foreign market by increasing the number of adaptations that it must make
Liability of Foreignness
The disadvantages or additional costs that firms operating outside their home countries incur, compared to local firms.
- Identify the principle of the liability of foreignness and how it influences businesses expanding into unfamiliar markets.
- Assess the risks and rewards associated with various foreign market entry strategies.
Verified Answer
CC
Learning Objectives
- Identify the principle of the liability of foreignness and how it influences businesses expanding into unfamiliar markets.
- Assess the risks and rewards associated with various foreign market entry strategies.
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