In the literature dealing with persuasive communications, ________ relates to the source of a message, whereas ________ relates to aspects of the message.

A) appeal; gender of audience
B) status; order of arguments
C) race; intelligence
D) type of appeal; trustworthiness

Learning Objectives

• Understand the influence of source attributes including credibility, expertise, and attractiveness on the process of persuasion.
• Recognize the importance of fear appeals, framing techniques in messages, and the arrangement of arguments in the context of persuasive communication.